What are the responsibilities and job description for the CRM & Lifecycle Marketing Manager position at Chameleon Collective?
*** On-site, 5 days/week (non-negotiable) but do you want to work with an amazing team and boss??? ***
We’re partnering with a long-standing, growth-focused home services company that is investing heavily in its marketing infrastructure, customer lifecycle strategy, and data ecosystem.
This is a highly visible opportunity for someone who loves:
► building lifecycle journeys
► optimizing CRM programs
► improving segmentation personalization
► solving operational challenges
► turning customer data into smarter marketing
You’ll work closely with leadership, marketing, analytics, and content teams to help evolve how the company communicates with customers across email, SMS, automation, and lifecycle touchpoints.
What You’ll Be Doing:
► Own and optimize lifecycle marketing journeys across acquisition, onboarding, retention, re-engagement, and cross-sell
► Manage and improve CRM and marketing automation workflows
► Partner cross-functionally to improve segmentation, personalization, and customer experience
► Monitor campaign performance, deliverability, engagement, and conversion trends
► Help evolve the company’s HubSpot CDP ecosystem
► Identify operational efficiencies and automation opportunities
► Use data and customer behavior insights to improve lifecycle performance
What We’re Looking For:
► Experience with HubSpot and/or other CRM/lifecycle marketing platforms
► Strong background in email marketing, automation, segmentation, and customer journeys
► Hands-on experience with deliverability, audience management, and campaign optimization
► Collaborative mindset with strong communication skills
► Someone who enjoys both strategy AND execution
► Comfortable working in a fast-moving, highly collaborative environment
Bonus Points:
► CDP experience
► SMS/push lifecycle experience
► Experience with large customer datasets
► Power BI, SQL, or analytics exposure
This is not a “maintain the status quo” role. The right person will have the opportunity to help shape and scale the next phase of the company’s customer lifecycle marketing strategy.