Public Relations and Marketing Specialist

Do you want to work for a dynamic organization where you can directly impact the business environment of Centre County through Public Relations? Are you a self-starter who thrives on taking a vision and making it a reality? Do you love building content and communicating with the public? If so, we may be looking for you!

The Chamber is seeking a skilled and experienced Public Relations Specialist to join our dynamic team.

This individual will be responsible for developing and implementing effective public relations and brand-building strategies to enhance the Chamber's reputation, promote our events and initiatives, and engage with our target audience. The successful candidate will have at least three years of experience in public relations, creating marketing graphics and content, business marketing writing, and analyzing marketing metrics. The ideal candidate will also possess exceptional relationship building and communication skills, and value organization, attention to detail, flexibility, time management, and working in a team environment.

The Public Relations and Brand Specialist will report directly to the Director of Membership Engagement.

Principal responsibilities include, but are not limited to:

• Create and execute approved public relations strategies and campaigns to promote the Chamber's activities, programs, and initiatives for the Chambers various channels, including social media, website, email marketing, press releases, and marketing campaigns.
• Write and distribute approved press releases, media advisories, and other materials to relevant media outlets to secure coverage for Chamber events, initiatives, and news.
• Coordinate approved press conferences, media events, and other public relations activities to generate awareness and engage with key stakeholders.
• Monitor media coverage and industry trends to identify opportunities and proactively address any potential issues or challenges.
• Monitor and analyze public relations metrics to evaluate the success and impact of public relations initiatives, provide reports and make recommendations to the Director of Membership Engagement.
• Maintain strong relationships with local, regional, and national media outlets, journalists, and influencers.
• Develop and maintain relationships with Chamber members, community leaders, and other stakeholders to enhance the Chamber's reputation and promote collaboration.
• Develop and maintain a media database, including contact information and relationships, to facilitate effective communication and outreach efforts.
• Collaborate with the CBICC team to ensure consistent messaging and branding across all public relations activities and materials.
• Maintain and regularly update the CBICC website, ensuring content is current, accurate, and aligned with branding, while supporting event promotion, member visibility, and resource accessibility.
• Execute the CBICC communications strategy across all channels, ensuring consistent voice, messaging, and alignment with organizational priority, campaigns, and strategic initiatives.
• Develop and implement marketing plans for CBICC events and programs to drive attendance, sponsorship engagement, and overall participation in alignment with internal goals and success metrics.

Qualifications:

• Minimum of 3 years of professional experience in public relations, marketing, or social media related roles.
• Bachelor’s degree in public relations, communications, journalism, or a related field is a plus.
• Able to develop and implement public relations strategies and secure media coverage.
• Excellent written and verbal communication skills, with exceptional attention to detail.
• Strong interpersonal and relationship-building skills, with the ability to work effectively with diverse stakeholders.
• Knowledge of media relations practices, including media pitching, press release writing, and crisis communications.
• Familiarity with media monitoring tools and analytics to track and evaluate media coverage and impact.
• Proficiency in using digital and social media platforms to amplify public relations efforts.
• Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously.
• Self-motivated, proactive, and creative thinker with a strong commitment to excellence and innovation.
• Knowledge of the local business community and regional media landscape is a plus.

The Chamber offers a competitive benefit package, including PTO, health, dental, vision, life insurance, disability and 401(k) plan.

The CBICC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment.

The Chamber is a private, nonprofit, membership organization comprised of 700 business enterprises, civic organizations, educational institutions, government entities, and individuals. Our mission is to provide visionary leadership to support business and economic development and to enhance and promote a high-quality of life in Centre County, Pennsylvania.

The organization was formed when the State College Chamber of Commerce (established in 1920) and the Centre County Industrial Development Corporation (established in 1956) combined into a single operating entity in 1992. Today, the CBICC staffs and manages three corporate entities under its umbrella:

• The Chamber of Business & Industry of Centre County (CBICC) – 501c(6) membership organization governed by a single 22-member (maximum) Board of Directors.
• Centre County Industrial Development Corporation (CCIDC) – 501c(4) charged with promoting economic development throughout Centre County.
• Chamber Foundation of Centre County – 501c(3) charitable organization focused on economic development and education initiatives while offering tax advantages to businesses or individuals that make certain charitable contributions to support CBICC/CCIDC professional/workforce development initiatives.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Public relations, marketing, or social media: 3 years (Required)

Work Location: In person

Salary : $45,000 - $60,000