Social Media Manager

CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,400 locations globally.

Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.

Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.

Overview:

Elevate your creative career with CHAGEE as a Social Media Manager, leading the charge in building brand love, cultural relevance, and community engagement across North America. This role is at the heart of our storytelling and will develop and execute dynamic content strategies for platforms like Instagram, TikTok, Facebook, LinkedIn, and more. If you live and breathe social media and are passionate about culture, connection, and creativity, this role offers a unique opportunity to shape the voice of an exciting global brand in the U.S. market.

What you'll do:

• Develop and lead CHAGEE’s social media strategy for North America, aligning with brand goals and regional marketing initiatives.
• Plan and publish engaging, trend-forward content that reflects CHAGEE’s brand voice and values, tailored for local audiences.
• Manage day-to-day social operations including scheduling, community management, and real-time responses.
• Collaborate with internal creative teams, influencers, and external agencies to produce high-quality content (e.g., photos, videos, reels, stories).
• Identify and manage partnerships with creators and influencers to enhance brand visibility and engagement.
• Track and analyze performance metrics to refine strategy and optimize future content.
• Monitor social trends, platform updates, and competitor activity to keep CHAGEE relevant and culturally connected.
• Work cross-functionally with PR, Digital, and Retail Marketing teams to ensure consistent messaging across all brand initiatives.

Experience you need to be successful:

• 4–6 years of experience managing social media for consumer-facing brands; experience in F&B, retail, lifestyle, or youth-driven brands is preferred.
• Strong portfolio of social content and campaigns showcasing creativity, growth, and engagement.
• Exceptional copywriting, content creation, and visual storytelling skills.
• Proficient with social media management tools (e.g., Sprout, Later, Hootsuite), analytics platforms, and influencer management tools.
• Deep understanding of U.S. social media culture, trends, and influencer landscape.
• Strong organizational and project management skills; ability to manage calendars, production workflows, and community engagement in real time.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

What We Offer:

• Competitive salary
• 401K with company match to secure your future
• Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents
• On-site fitness center and wellness programs
• Generous paid time off and sick policy
• Income protection including Disability, Life, and AD&D insurance
• EAP Program to support your wellness objectives

CHAGEE is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic under applicable law.

The expected base salary range for this position is $90,000 - $110,000. Your actual base compensation will be determined on a case-by-case basis and may vary based on considerations including (but not limited to): relevant knowledge and experience for this position, skills, education, certifications and more.

Be part of something meaningful. Apply now to bring CHAGEE’s story to life, build community, and shape tea culture for the next generation.