What are the responsibilities and job description for the SEO Specialist position at cFocus Software Incorporated?
cFocus Software seeks a SEO Specialist to join our program supporting the Department of Transportation (DOT). This position is remote in Washington, DC. This position requires the ability to obtain a Public Trust clearance.
Qualifications:
Duties:
Qualifications:
- Bachelor’s degree
- 3 years of SEO experience
Duties:
- Executes tests, collects and analyzes data and results, identifies trends and insights in order to achieve maximum ROI in paid search campaigns.
- Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimizes copy and landing pages for search engine marketing.
- Performs ongoing keyword discovery, expansion and optimization.
- Researches and implements search engine optimization recommendations.
- Researches and analyzes competitor advertising links.
