What are the responsibilities and job description for the Amazon Content & SEO Manager position at Cesna Recruitment?
[Position]
Amazon Content & SEO Manager
[About Our Client]
[Job Summary]
We are looking for a creative and data-driven Amazon Content & SEO Manager to elevate the presence of our beauty brands on Amazon through best-in-class product content and search optimization. This role is responsible for ensuring our listings drive discovery, conversion, and brand loyalty through compelling, keyword-rich content.
[Job Description]
Own and optimize Amazon product listings across all ASINs, including titles, bullet points, descriptions, backend keywords, images, and other content elements.
Develop and execute Amazon SEO strategies to improve organic search ranking, product discoverability, traffic, and conversion.
Conduct keyword research using Amazon Brand Analytics and tools such as Helium 10 to identify search and content opportunities.
Lead the creation and continuous optimization of A Content, Brand Store pages, and other enhanced Brand Content
Collaborate with the design team to ensure content aligns with brand guidelines and visual identity
Monitor and analyze key content and SEO performance metrics, including organic rankings, CTR, conversion rate, and BSR, and translate insights into optimization actions.
Monitor listing content compliance, and suppression issues, and proactively resolve issues to maintain strong digital shelf performance
Support new product launches and key seasonal initiatives with fully optimized listings, while staying current on Amazon algorithms changes, content requirements, and SEO best practices.
5 years of experience in Amazon content management and SEO optimization, digital merchandising, or marketplace management.
Deep understanding of Amazon SEO, keyword research, search ranking, and conversion optimization
Strong copywriting skills with the ability to write compelling, keyword-integrated product content
Ability to balance brand storytelling with SEO and conversion objectives
Hands-on experience creating A Content and managing Amazon Brand Stores, with proficiency in keyword research tools such as Helium 10 or MerchantWords.
Experience in beauty, personal care, or CPG category preferred