Marketing Manager

Our client is a destination retail business offering a unique and immersive shopping experience across multiple departments, including seasonal merchandise, apparel, specialty goods, and curated in-store experiences. With a large retail footprint and a strong reputation for quality, hospitality, and creativity, the focus is on delivering an engaging environment that inspires customers year-round.
 

What You Will Do:

Marketing Strategy and Campaign Planning

• Build and manage the annual marketing calendar for promotions, seasonal campaigns, events, launches, and store initiatives.
• Lead planning for major campaign seasons, including Spring, Fall, Christmas, and other key retail moments.
• Work with ownership, leadership, buyers, department managers, and store teams to turn business priorities into clear marketing plans.
• Help grow customer traffic and expand company reach, including opportunities to attract shoppers from the Raleigh and Triangle market.

Brand Management and Creative Direction

• Help define, protect, and consistently apply company brand voice and visual identity.
• Make sure signage, social media, email, website content, advertising, and in-store messaging feel polished, consistent, and true to the company experience.
• Develop or oversee templates, brand standards, messaging guidelines, and seasonal campaign themes.
• Bring a strong eye for layout, storytelling, photography, and presentation.

Digital, Email, Website, and Social Media

• Oversee the email and newsletter calendar, including content planning, promotions, subject lines, timing, and performance review.
• Guide social media strategy and content planning across platforms such as Facebook, Instagram, and TikTok.
• Coordinate photo and video needs for seasonal campaigns, products, events, and in-store experiences.
• Keep website content current, including promotions, events, store hours, seasonal pages, and customer information.
• Monitor digital engagement, website activity, email performance, customer feedback, and other practical marketing indicators.

Advertising, Events, and Community Promotion

• Coordinate traditional advertising, local print, billboards, digital opportunities, and community partnerships.
• Support major events and traffic-driving promotions, including seasonal launches.
• Help evaluate marketing spend and channel mix so the company is investing in the right places.
• Build and maintain relationships with media partners, vendors, influencers, and community contacts as needed.

In-House Print Production and Signage Workflow

• Oversee the marketing department’s print and signage workflow in partnership with the print production team.
• Help prioritize print requests, campaign signage, event collateral, store graphics, and promotional materials.
• Set clear request deadlines, proofing steps, approval standards, and production timelines.

Budget, Reporting, and Team Leadership

• Help manage and track the marketing budget, including advertising, supplies, tools, print materials, and labor planning.
• Report marketing activity, campaign performance, traffic trends, and resource needs to leadership.
• Support and coordinate team members working in social media, web, email, content, and print production.

What We Are Looking For:

• 3 to 5 years of B2C marketing experience, preferably in retail, hospitality, garden center, home decor, fashion, events, or another destination-based business.
• Experience planning seasonal campaigns, promotions, or a marketing calendar.
• Strong writing, editing, storytelling, and customer-facing communication skills.
• Ability to help define and consistently apply a brand voice across multiple channels.
• Strong organizational and project management skills.
• Experience with social media content planning, email marketing, website updates, and campaign coordination.
• A strong eye for design, photography, visual presentation, and brand consistency.
• Ability to lead a small team and manage competing priorities during busy seasons.
• Familiarity with tools such as Canva, Adobe Creative Cloud, email marketing platforms, website CMS tools, social scheduling platforms, Excel, Google Sheets, or project management systems.

This Role Is a Great Fit If You Want To:

• Own and shape a full marketing program, not just one channel.
• Lead seasonal campaigns that drive real customer excitement and traffic.
• Work closely with leadership and have a voice in business decisions.
• Bring structure, clarity, and creativity to a growing marketing function.
• See your work come to life across in-store, digital, and community channels.