What are the responsibilities and job description for the Email Marketing Specialist position at centurycommunitiesinc?
What You’ll Do:
We are seeking a detail-oriented and performance-driven Email Marketing Specialist with 2–4 years of experience working within Salesforce Marketing Cloud and/or Pardot (Marketing Cloud Account Engagement). This role will be responsible for developing, executing, and optimizing data-driven email campaigns and automated journeys that drive engagement, lead generation, and revenue growth.
The ideal candidate has hands-on experience building journeys, managing segmentation, executing automation strategies, and analyzing campaign performance within the Salesforce ecosystem.
Your Key Responsibilities Include:
- Build, execute, and optimize email campaigns using Salesforce Marketing Cloud and/or Pardot
- Create and manage automated journeys using Journey Builder and Engagement Studio
- Develop dynamic segmentation strategies using Data Extensions, lists, and CRM data
- Design and deploy personalized, dynamic content using AMPscript and/or Pardot dynamic content
- Conduct A/B testing across subject lines, content, CTAs, and send times
- Monitor campaign performance metrics including open rate, CTR, conversion rate, and pipeline contribution
- Maintain data hygiene, list management, and compliance with CAN-SPAM, GDPR, and CASL regulations
- Collaborate with Sales, CRM, and Marketing teams to align email programs with business objectives
- Manage lead scoring, grading models, and lifecycle automation (Pardot)
- Support integration between Salesforce CRM and marketing automation platforms
- Troubleshoot deliverability issues and optimize sender reputation
What you Have:
- 2–4 years of hands-on experience with Salesforce Marketing Cloud and/or Pardot
- Strong knowledge of Journey Builder, Email Studio, Automation Studio (Marketing Cloud)
- Experience with Engagement Studio, lead scoring, and campaign tracking (Pardot)
- Working knowledge of AMPscript and/or HTML/CSS for email development
- Experience integrating Salesforce CRM with marketing automation tools
- Strong analytical skills with experience in reporting dashboards and campaign performance analysis
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
Your Education and Experience:
- 2-4 years experience
- Salesforce Marketing Cloud Email Specialist Certification and/or Pardot Specialist Certification
- Experience with SQL for segmentation and data queries (Marketing Cloud)
- Familiarity with Salesforce reporting and campaign influence models
- Experience supporting B2B demand generation or B2C lifecycle marketing programs
- Data-driven decision making
- Technical aptitude within the Salesforce ecosystem
- Attention to detail and quality assurance
- Strong collaboration and communication skills
- Results-oriented mindset
About Century Communities
Our mission of A Home For Every Dream® is only possible with the best talent in the industry. If that’s you, if you’re a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level, then apply today!
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits needed to build successful, rewarding careers.