What are the responsibilities and job description for the Marketing Specialist – Personal Injury Medical Practice position at CENTRAL FLORIDA MEDICAL & CHIROPRACTIC CENTER, INC.?
Marketing Specialist – Personal Injury Medical Practice
Location: Central Florida (On-site/Hybrid, Travel Between Locations)
About Us:
We are a leading multi-specialty medical practice with 14 locations across Central Florida, specializing in Personal Injury care only — Including Chiropractic, MRI, Pain Management, Orthopedic Surgery, and Neurosurgery. Our focus is strictly on serving patients involved in auto accidents and slip-and-fall cases.
Position Overview:
We are seeking an experienced and results-driven Marketing Specialist to help us grow our brand, increase patient referrals, and strengthen relationships with referral sources and community partners. The ideal candidate will have proven experience in personal injury marketing or a strong background in healthcare/legal marketing with the ability to drive referral-based business.
Key Responsibilities:
Develop and execute marketing strategies to drive in patient referrals from community networks.
Build and maintain strong professional relationships with referral sources.
Manage digital marketing campaigns, social media presence, and local advertising.
Organize and represent the company at networking events, legal/medical conferences, and community outreach programs.
Track and report on marketing performance, ROI, and referral growth.
Collaborate with management to align marketing efforts with business goals.
Qualifications:
Proven experience in marketing, preferably within personal injury, medical, or legal industries.
Strong communication, networking, and relationship-building skills.
Ability to travel to multiple locations throughout Central Florida.
Familiarity with digital marketing, social media, and branding.
Self-motivated, goal-oriented, and able to work independently.
Benefits:
Competitive salary performance-based incentives.
Opportunity to work with a fast-growing, established medical group.
Travel allowance (if applicable).
Supportive and collaborative team environment.
If you are a motivated marketer with the skills and drive to help us expand our presence in the personal injury medical field, we want to hear from you. Please submit your resume and a brief cover letter highlighting your relevant experience.