Marketing Coordinator

JOB DESCRIPTION

Marketing Coordinator

Position Title: Marketing Coordinator

Reports To: Director of Community Engagement and Brand Strategy

FLSA Status: Full-time – Salary, non-exempt as defined under Fair Labor Standards Act

Location: Sanford Administration

Organization Overview

Central Florida Family Health Center, Inc. dba True Health is a private, not-for-profit federally qualified health center (FQHC) serving Central Florida since 1977. Our mission is to provide high-quality, comprehensive healthcare at a reasonable cost to everyone.    

Job Summary

Marketing Coordinators assist in True Health’s marketing and outreach efforts. Tasks include actively supporting the development and execution of the organization’s marketing efforts, community outreach to patients and partners, preparing presentations and coordinating event logistics. The Marketing Coordinator will also assist with preparing marketing materials and activities within the organization, to include fundraising, planning, and community relations. This is NOT a remote position.

Key Responsibilities

• Maintains a transparent, effective relationship with the Director of Community Engagement and Brand Strategy and supports the organization’s activities
• Assists with and/or coordinates all marketing activities

• Represents True Health in the community at events, meetings, and speaking engagements

• Identifies opportunities for campaigns, services, and distribution channels that will lead to an increase in clients and/or fundraising efforts
• Assists in conducting market research to determine market requirements for existing and future products and services
• Engages in efforts to increase patient base 
• Manages and retains relationships with existing community partners
• Develops new community partner relationships

• Develops and implements marketing plans and projects

• Assists with grant report deliverables as required
• Researches marketing opportunities and viable income streams
• Creates digital marketing campaigns and advertisements
• Provides tours of True Health locations to community partners

• Attends internal and external meetings
• Contributes to the achievement of organizational goals
• Engage with patients, staff, and community as the “Mr. Bee” mascot, as needed
• Travel as necessary using personal vehicle (must maintain current auto insurance at own expense)

• Other responsibilities as assigned

Essential Functions

• Problem Solving
• Customer Service
• Verbal Communication
• Written Communication
• Planning/Organizing
• Adaptability
• Initiative
• Administration/Operations
• Creativity

Minimum Qualifications

• Education: 
• Bachelors degree in Marketing or higher from an accredited college or university, Preferred
• Associates degree, Required 

• Experience: 
• Proficiency in Microsoft Office (Ex. Word, Excel, Outlook, PowerPoint), Required
• Proficiency in Canva, social media platforms, and Constant Contact
• Typing 40wpm
• Bilingual in English and Spanish or Creole, Preferred

• Licenses or Certifications: 
• N/A

• Criminal Background Clearance:
• True Health is a Health Center Program grantee under 42 U.S.C. 254b, a deemed Public Health Service employee under 42 U.S.C. 233(g)-(n), and partners with agencies that require criminal background checks. True Health has established policies and procedures that may influence the overall employment process, hiring, and “just cause” for the termination of employees. An employee’s career could be shortened if there is a violation of any policies and procedures.

Prohibited criminal behavior is defined in Florida Statute (F.S.) 408.809. Any employee arrested for any offense outlined in the F.S.408.809 will be immediately suspended and remain suspended until the charges are disposed of in court. The employee will be terminated for an arrest or convict of any violation listed above.

DRUG/ALCOHOL SCREENINGS

A post-offer drug and alcohol screen is a requirement for employment. Failure to successfully pass the drug/alcohol screen will be cause for the offer to be rescinded. Employees are subject to random drug/alcohol screenings throughout the duration of their employment with True Health. If an employee fails to pass the drug/alcohol screening, then this shall become grounds for discipline up to and including immediate termination.

WORK ENVIRONMENT

• The employee will be working in an outpatient healthcare setting.
• The employee is subject to prolonged periods of sitting at a desk and working on a computer.
• The employee is subject to perform repetitive hand and wrist motions. 
• The employee is frequently required to stand, walk, talk, and hear. 
• The employee is occasionally required to use hands to handle or feel objects, reach with hands and arms, stoop, kneel, crouch, and move or lift up to twenty-five (25) pounds.
• The employee is required to use close vision, peripheral vision, depth perception, and adjust focus.
• A reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.

WORKING CONDITIONS

The employee will work as the needs of the operation require. Normal work days and hours are Monday through Thursday, 8am – 6pm and Fridays, 8am – 12pm; however, there will be times when the employee will need to come in or work on “off hours” or “off days” to meet the needs of the position.

CORE COMPETENCIES

Mission-Focused: Commits to and embraces True Health’s mission to enable access to care for uninsured and underinsured individuals.

Relationship-Oriented: Understands that people come before process and is essential in cultivating and managing relationships toward a common goal.

Collaborator: Understands the roles and contributions of all sectors of the organization and can mobilize resources (financial and human) through meaningful engagement.

Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and community impact.

Brand Steward: Steward of True Health’s brand and understands his/her role in growing and protecting the reputation and results of the greater organization.

Visionary: Confronts the complex realities of the environment and simultaneously maintains faith in a different and better future, providing purpose, direction, and motivation.

Team-Builder: Fosters commitment, trust, and collaboration among internal and external stakeholders.

Business Acumen: Possesses a high-level of broad business and management skills and contributes to generating financial support for the organization.

Network-Oriented: Values the power of networks; strives to leverage True Health’s breadth of community presence, relationships, and strategy.

SELECTION GUIDELINES

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.