Director of Sales, Marketing & Communication

POSITION SUMMARY:

The Director of Sales, Marketing & Communication is responsible for the development, creation, design, and implementation of all sales, marketing, and communication strategies in support of the core messaging, branding, and positioning of Central City Opera (CCO) on a local, national, and international level. The Director of Sales, Marketing, and Communication is also responsible for overseeing the Box Office operations and achieving all ticket sales goals for the organization.

RESPONSIBILITIES INCLUDE:     

• Direct the development and implementation of the strategic sales, marketing, and communication plan that aligns with and supports CCO’s strategic plan and goals.
• Create and manage the annual marketing budget and support CCO’s overall budget.
• Lead all Marketing Department staff as well as Patron Services/Box Office and Sales.
• Contract and oversee vendors and service providers including graphic designers, printers, photographers, videographers, copywriters, and others.
• Develop and implement the annual marketing budget to promote the summer festival, other performances, and CCO events; allocate the advertising budget, negotiate contracts, and supervise ad design and delivery.
• Design and coordinate sales tactics in partnership with marketing and patron services staff for subscription renewals, subscription acquisition, and single ticket sales campaigns, ensuring that all sales goals are met.
• Cultivate and expand professional relationships with local, national, and international media and serve as a key spokesperson for the organization as needed.
• Track, measure, and report on success of campaigns through the use of historical data, KPIs and other data driven metrics.
• Manage all public relations campaigns, including announcements, messaging opportunities, crisis communication for the organization.
• Engage all departments to design and implement audience development strategies to increase brand recognition and expand audiences.
• Oversee all communication channels (media relations, print materials, advertising, direct mail, digital, social media, website, etc.) to ensure brand consistency.
• Collaborate with the Development department to secure corporate and media sponsorships for the summer festival and other special events.
• Establish and nurture mutually beneficial partnerships throughout the community as well as within the opera and performing arts community.
• Collaborate with other CCO Directors to ensure all aspects of the patron experience (from box office to front of house) are providing exceptional customer service and audience satisfaction.
• Champion inclusion, diversity, equity, access, and belonging through messaging and marketing.
• Represent the department at Board of Directors meetings, senior staff, all-staff meetings, performances, community events, and other special events.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communication, journalism, or a relevant field
• 5-7 years of related work experience preferred
• Knowledge of theater, music, opera, and/or the performing arts preferred
• Success in directing comprehensive marketing and communication campaigns
• Strong fiscal management and budget development
• Exceptional written and verbal communication skills
• Demonstrated project management and problem-solving experience
• Strong public relations and media knowledge as well as crisis communication experience
• Website design/content management and digital marketing experience (Wordpress, Google AdWords, etc.)
• Exceptional computer skills, including MS Office products: Outlook, Word, Excel, and PowerPoint
• Knowledge of graphic design and design programs a plus (Adobe Creative Suite, Canva)

SKILLS AND ABILITIES:

• Strong organizational and analytical skills
• Patron-centric and customer service focused
• Appreciation for and understanding of the performing arts industry
• Demonstrated project management and problem-solving experience
• Outstanding interpersonal skills with the ability to function in a collaborative environment while also working independently
• Ability to work well under pressure
• High level of intercultural competence and experience working with diverse communities

BENEFITS:

• Comprehensive benefits package including medical, dental, and vision coverage
• 100% paid life insurance and long-term disability insurance
• Generous paid time off for flexible personal use and company holidays
• 403(b) Retirement Plan with immediate eligibility to contribute