Java Lead Architect with Advetisement Integration - NO C2C - NYC, NY - Hybrid - (JK)

We are looking for a highly experienced Lead Frontend Architect / React Architect to lead the design and development of scalable, high-performance web applications. The ideal candidate should have strong expertise in React.js, modern frontend architecture, and component-driven development along with experience integrating advertisement platforms such as Google Ads, Google Ad Manager (GAM), AdSense, AdMob, DFP, or other AdTech/advertising solutions.

Key Responsibilities:

• Architect and lead frontend development using React.js, TypeScript, JavaScript, Redux, and modern UI frameworks
• Design scalable, reusable, and high-performing frontend systems and components
• Work closely with product, backend, and business teams to deliver seamless user experiences
• Lead advertisement integrations including Google Ads, Ad Manager, programmatic ads, ad tags, tracking, and monetization solutions
• Optimize frontend performance, page speed, responsiveness, and ad rendering efficiency
• Mentor developers and establish frontend best practices, coding standards, and architecture guidelines
• Collaborate on system design, scalability, and cloud-based deployments

Required Skills:

• Strong hands-on experience with React.js and frontend architecture
• Expertise in JavaScript/TypeScript, Redux, REST APIs, HTML5, CSS3
• Experience with AdTech / advertising integrations is highly preferred
• Strong understanding of scalable UI architecture and performance optimization
• Experience leading frontend teams or architecting enterprise-grade applications

Preferred:

• Experience with Google Ads ecosystem, GAM/DFP, AdSense, AdMob, or programmatic advertising
• Exposure to analytics, tracking, and monetization platforms
• Cloud/platform experience is a plus

Looking for someone who can drive frontend architecture decisions while also bringing strong AdTech integration experience.