What are the responsibilities and job description for the Marketing Assistant position at Center for Advanced Eye Care?
Simon Eye and Center for Advanced Eye Care are partner practices with a combined 34 Optometrists, 8 Ophthalmologists, and 190 staff serving patients across the state of Delaware and in Pennsylvania with locations in West Chester, Bryn Mawr and Bucks County. We are aligned to ensure our communities can access patient-centered, medically oriented full service eyecare delivered in convenient locations with friendly, knowledgeable doctors and staff.
We’re looking for a Marketing Assistant to help grow our organization’s visibility and community presence across Delaware and Pennsylvania. This role supports outreach, digital and print marketing, and day-to-day campaign execution—ensuring patients, referral partners, and community members receive clear, consistent information about our services.
What You’ll Do
We’re looking for a Marketing Assistant to help grow our organization’s visibility and community presence across Delaware and Pennsylvania. This role supports outreach, digital and print marketing, and day-to-day campaign execution—ensuring patients, referral partners, and community members receive clear, consistent information about our services.
What You’ll Do
- Monitor patient surveys and online reviews; track trends and maintain our reputation on Google and other platforms.
- Coordinate community events—research opportunities, handle logistics, and represent the organization as needed.
- Make outreach calls to schools, community groups, and local media to secure sponsorships and advertising.
- Draft and edit marketing content including articles, blogs, and short-form copy.
- Prepare, schedule, and track email marketing campaigns; share insights and recommendations.
- Audit website content for accuracy and patient experience improvements.
- Maintain and update Google Business Profiles for all locations.
- Order, track, and distribute marketing materials and branded items.
- Organize digital assets (logos, photos, templates, messaging) for team use.
- Assist with PowerPoint presentations and simple marketing performance reports.
- Collaborate with front desk and clinical teams to promote campaigns and gather feedback.
- Travel between locations and to community events as needed.
- Experience or internship in marketing, communications, or community outreach (preferred).
- Strong writing, editing, and proofreading skills with attention to detail.
- Familiarity with email marketing tools, surveys, and Google Business Profile management.
- Excellent organization and multitasking abilities.
- Strong interpersonal skills and a collaborative mindset.
- Proficiency with Microsoft Office or Google Workspace; Canva or similar design tools a plus.
- Willingness to travel between locations.