Sales Manager

The Sales Manager will be responsible for leading Centek Marine’s commercial growth strategy across key segments, including marine OEMs (commercial and recreational), marine distributors, naval architects, and multi-vessel operators. This role will report to the Vice President of Sales & Marketing and will actively develop strategic accounts and new markets while building and managing our global network of independent sales representatives and distribution partners.

This position combines field-based relationship building, structured pipeline management, and cross-functional leadership with Sales Engineering, Marketing, Operations, and Finance to ensure a consistent, WOW customer experience and create long-term value for Centek’s partners.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute a multi-year sales strategy aligned with Centek’s 10-year target for revenue and market leadership.
• Collaborate closely with the Vice President of Sales and Marketing on annual sales planning, forecasting, and budget attainment, including mix by product line and target customer segment.
• Translate company goals into clear, measurable sales KPIs, and manage performance against those metrics using CRM and reporting tools.

Business Development & Key Accounts

• Lead strategic acquisition and expansion of Tier I and Tier II accounts in core growth regions. 
• Personally manage or co-manage select global strategic accounts through the full lifecycle. 
• Drive proactive “first strike” prospecting to get Centek specified into hull designs and engine room packages 12–24 months before production begins.

Rep & Channel Management

• Build, coach, and manage a network of regional sales representatives and distribution partners to act as effective force multipliers for Centek Marine.
• Set clear expectations, territory plans, and accountability for reps and distributors, ensuring they represent the Centek standard in every interaction.
• Collaborate with distributors and OEM partners on forecasting, pricing programs, and joint go-to-market activities (co-marketing, training, events).

Sales Process, CRM & Collaboration

• Champion Centek’s Sales Process.
• Ensure consistent, high-quality use of CRM.
• Partner closely with Sales Engineering on custom systems. 
• Work with Marketing to refine sales tools and campaigns. 

Market Intelligence & Representation

• Represent Centek Marine at industry trade shows and key events (e.g., METS, WorkBoat Show, regional OEM events), including pre-show planning and post-show follow-up.
• Maintain a deep understanding of competitive offerings, pricing trends, and regulatory/technology shifts (e.g., emissions, alternative fuels, large-yacht growth) and feed insights into product, marketing, and R&D roadmaps.
• Serve as a visible ambassador for Centek’s core values in all customer and partner interactions.

Qualifications

Experience

• B2B sales experience in a sales leadership and/or player-coach role.
• Experience selling engineered or technical solutions into marine, industrial, or adjacent sectors strongly preferred 
• Demonstrated success building and executing territory and account plans, growing key accounts, and managing rep and/or distributor networks.

Skills & Attributes

• Strong strategic and analytical skills, with the ability to use data, forecasting models, and CRM insights to drive decisions and performance.
• Excellent communication skills—verbal, written, and presentation—with the ability to explain technical concepts clearly to diverse stakeholders.
• Proven ability to build and maintain long-term relationships internally and externally, including cross-functional collaboration.
• High sense of urgency, ownership mindset, and comfort operating with a mix of strategic direction and day-to-day autonomy in a growing, process-driven organization.
• Regularly meeting and exceeding revenue goals, as established by Vice President of Sales & Marketing. 
• Proficiency with modern business tools, including Excel, Word, PowerPoint, and CRM platforms (HubSpot preferred).
• Background in boating, yachting, or related marine activities strongly preferred; genuine interest in the marine industry is essential.

Work Environment & Travel

• Location in Thomasville preferred, potentially remote considered 
• Frequent domestic and international travel is required