What are the responsibilities and job description for the Art Director - Brand (Alani) position at Celsius?
Art Director – Brand (Alani)
If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®—an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu—confident, colorful, and bringing main-character energy to every moment.
SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®—a born rebel, raising the bar with mind-body energy and zero compromise.
Together, we’re Celsius Holdings, Inc.—a global CPG company united by three powerhouse brands and one incredibly talented team.
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Art Director – Brand (Alani) opening.
We promptly review all applications. Highly qualified candidates will be contacted for interviews. This is an ‘in office’, full time position at the Celsius HQ in Boca Raton, Florida.
Reports to: Sr. Art Director – Brand (Alani), Associate Creative Director – Brand (Alani)
The Art Director – Brand (Alani) is a hands-on creative and key contributor to the development of high-impact visual work across packaging, campaigns, POS and retail experiences. This role supports the execution of Alani Nu’s elevated aesthetics while ensuring consistency and clarity across all formats.
The ideal candidate is a strong designer with a sharp eye, attention to detail, and a passion for building smart, brand-driven visuals. The Art Director should be comfortable taking direction, collaborating across teams, and translating creative strategy into compelling design solutions. This role requires someone detail-oriented, fast moving, and excited to contribute across a range of creative initiatives.
Responsibilities
- Support the execution of packaging, campaign and retail designs in collaboration with Sr. Art Direction and Associate Creative Director
- Translate creative briefs and strategic direction into thoughtful visual concepts
- Build assets across formats – print, digital, social and in-store, ensuring visual cohesion and high-quality output
- Develop layouts, mockups and visual presentation to communicate design direction
- Contribute to moodboards, sketching and exploration for concept development
- Assist in photoshoot prep and execution an cg concepting, including layout planning and art direction support as needed
- Ensure consistency of Alani Nu brand elements across all deliverables and touchpoints
- Collaborate with production teams to ensure files meet technical specs and brand standards
- Work with production teams to ensure assets meet technical specs and brand standards
- Collaborate closely with copywriters, project management and marketing leads to bring work to life
- Participate in feedback loops with an open, solutions-oriented mindsets
- Stay aware of design trends, cultural aesthetics and competitor landscape
- Portfolio Required: Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work
- 3-5 years of experience in visual design within an agency or in-house creative team
- Proficiency in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
- Solid skills in layout, typography, color theory and visual storytelling
- Ability to execute creative direction with clarity, precision and attention to detail
- Comfortable balancing multiple projects with tight timelines
- Strong communication skills and willingness to collaborate across disciplines
- Organized, proactive and accountable. Willing to take initiative and seek to grow withing a fast-paced creative environment
- Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
- 3D / CGI experience a plus but not required
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Conceptualization and Design: Collaborate closely with the Digital/Campaigns team to conceptualize and develop creative strategies and designs that elevate the brand's visual identity.
Photo Shoot concepts and Collaboration: Contribute creative concepts and provide design direction and support to bring the brand's vision to life through captivating visual imagery.