Lifecycle Marketing Strategist

Lifecycle Marketing Strategist

Classification

Exempt

Reports to

Head of Marketing

JOB DESCRIPTION

Summary/Objective

Lifecycle Marketing Strategist is responsible for planning and executing customer lifecycle marketing campaigns that drive engagement, retention, and revenue across both B2C and B2B customer segments. This role partners closely with the Lifecycle Marketing Technologist to develop campaign strategies, translate customer journey objectives into customer communications, manage content and messaging, coordinate cross-functional workflows, and optimize customer touchpoints across email, SMS, digital signage, and other communication channels. The ideal candidate combines strategic thinking, content expertise, and strong project management skills to deliver integrated campaigns that enhance the customer experience and support business objectives.

Essential Functions

Campaign Strategy & Planning

• Develop strategic creative briefs that guide campaign development and ensure consistent messaging across channels and teams
• Plan and execute integrated lifecycle marketing campaigns across email, SMS, digital signage, and other customer communication channels
• Partner with the Lifecycle Marketing Technologist to translate campaign objectives into audience definitions, customer segments, and communication requirements that support successful technical execution
• Support the development and optimization of customer journey strategies across key lifecycle stages, including onboarding, engagement, cross-sell, retention, and win-back initiatives
• Monitor marketing trends, channel best practices, and competitive activity to identify opportunities for improved customer engagement
• Coordinate campaign calendars and partner with cross-functional teams to ensure successful execution

Content Strategy & Customer Communications

• Own content strategy and messaging for lifecycle marketing campaigns
• Own the digital signage content strategy and calendar, partnering with Customer Acquisition, Market Activation, and Lifecycle Marketing teams to deliver relevant, timely, and consistent messaging that supports business objectives and enhances the in-store customer experience
• Partner with creative teams to develop customer-focused messaging that aligns with brand standards and business objectives
• Coordinate legal, regulatory, and brand compliance reviews to ensure customer communications meet promotional, disclosure, and brand requirements prior to deployment
• Ensure messaging consistency across lifecycle touchpoints while adapting content to channel-specific best practices

Project Management & Quality Assurance

• Manage campaign workflows, timelines, approvals, and stakeholder coordination to ensure timely delivery.
• Manage the intake and prioritization of lifecycle marketing requests, ensuring alignment with business objectives and campaign calendars.
• Partner with the Lifecycle Marketing Technologist to coordinate campaign testing and launch readiness across customer communication channels.
• Conduct quality assurance reviews to ensure promotional accuracy, brand consistency, and a seamless customer experience.
• Validate customer-facing campaign elements, including messaging, personalization, links, offers, and customer experience flows prior to deployment

Email, SMS & Campaign Optimization

• Partner with the Lifecycle Marketing Technologist to execute and optimize email and SMS campaigns
• Ensure messaging, audience segmentation, and campaign execution align with lifecycle marketing strategies
• Analyze campaign performance metrics and apply insights to improve engagement, conversion, retention, and customer lifetime value
• Evaluate campaign performance using both engagement metrics and business outcomes, including conversion, retention, and revenue impact
• Support testing and optimization initiatives to continuously improve lifecycle marketing performance

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

• Teamwork: Working as a productive member of a cohesive group toward a common goal, and contributing to team development and effective team dynamics.
• Written Communication: Expressing ideas and opinions clearly in properly structured, well-organized, and grammatically correct reports or documents; utilizing language and terminology.
• Initiative: Spotting opportunities within a circle of influence; anticipating threats and acting on them; self-starting rather than waiting passively until the situation demands action.
• Accountability: Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.
• Customer Focus: Knowing the (internal and external) customer business needs and acting accordingly; anticipating customer needs, and giving high priority to customer satisfaction and customer service.
• Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.

Required Education and Experience

• 4-year degree
• Bachelor’s degree in marketing, Communications, Business, or a related field
• 5 years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
• Experience developing and executing multi-channel marketing campaigns
• Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
• Strong project management and organizational skills
• Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
• Proven ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
• Excellent written communication, analytical, and collaboration skills

Preferred Experience

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 5 years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
• Experience developing and executing multi-channel marketing campaigns
• Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
• Strong project management and organizational skills
• Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
• Proven ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
• Excellent written communication, analytical, and collaboration skills