Marketing Analytics Specialist

Location: Landover, Maryland

Job Type: Permanent

Compensation Range: $75,000 - 90,000 per year

We are looking for a results-driven Marketing Analytics Specialist to become the data backbone of our client's dynamic marketing team. You will manage data accuracy and reliability across all brands and platforms, ensuring strategic decisions are grounded in solid, actionable insights. The ideal candidate will be an analytical expert with a proven ability to not only identify meaningful trends but also to proactively translate complex data into clear, high-impact strategies.

Responsibilities:

• Drive Insight: Conduct deep data analysis to uncover critical trends, patterns, and anomalies, directly translating findings into actionable strategies that inform marketing and business decisions.
• Ensure Accuracy: Be the steward of marketing data, gathering, cleaning, and processing information from diverse sources (including HubSpot, Zendesk, GA4, and Google Search Console) to guarantee completeness and reliability.
• Lead Reporting: Manage and create comprehensive dashboards and reports, overseeing ROI tracking and visualization of key KPIs across all marketing channels (paid media, social, CRM, etc.) for executive review.
• Optimize Performance: Track, analyze, and report on website performance metrics to generate insights essential for continuous digital strategy and campaign optimization.
• Innovate Operations: Collaborate with cross-functional teams to refine data pipelines, automate data collection, and partner with the Product team to explore and implement AI solutions for automating marketing workflows.
• Strategic Forecasting: Maintain and update annual market forecasts by region and contribute to the management and optimization of core marketing platforms for segmentation and execution.
  
  
  

Qualifications:

• Experience: 4 years of professional experience in data analytics, marketing insights, or business intelligence, preferably within a media, publishing, or digital marketing environment.
• Technical Proficiency: Demonstrated proficiency with key analytics and reporting tools, including GA4, HubSpot, Zendesk, Google Search Console, and Meta analytics.
• Data Handling: Strong command of Excel/Sheets with proven experience in cleaning, processing, and manipulating large, complex data sets.
• Education: Bachelor's degree required.
  
  
  

JOBID: 112025-116960

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.