What are the responsibilities and job description for the Digital Platform & Segment Campaign Manager position at Celanese?
Position Overview:
The Digital Platform & Segment Campaign Manager is responsible for the development and end to end execution of integrated marketing campaigns across assigned segments, with additional responsibility to promote and scale a key digital engagement platform as a channel for customer connectivity and business impact. The role drives technical storytelling, modern content formats, and broad digital reach to translate campaigns and platform promotion into actionable engagement and measurable outcomes.
You can work at our facilities in Florence Kentucky or Irving Texas.
Responsibilities:
• Own the end‑to‑end promotion and adoption of the digital engagement platform, driving awareness, registrations, repeat usage, and feedback loops to scale impact and establish the platform as a recognized industry standard.
• Own end‑to‑end campaign delivery, from concept through execution and define campaign objectives, scope, timelines, and success criteria.
• Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities.
• Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels.
• Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities.
• Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling.
• Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact.
• Manage project execution, including timelines, dependencies, and cross‑functional contributors.
• Track and review campaign performance, applying insights to continuously improve effectiveness.
Critical Experiences:
• Segment insight/background.
• End‑to‑end ownership of digital‑first marketing campaigns across channels.
• Technical storytelling: translating complex topics into clear, compelling narratives.
• Experience owning and scaling B2B digital platform promotion, including awareness, registration growth, repeat usage, and feedback loops.
• Driving reach, engagement, and adoption using performance tracking and data‑driven optimization.
• Collaboration with commercial teams and subject matter experts to activate campaigns and validate messaging.
Competencies / Behaviors:
• Technical storytelling – shapes clear, credible narratives from complex topics.
• Digital‑first mindset – designs campaigns for scale, reach, and modern formats.
• Performance‑driven – uses data and insights to optimize impact and outcomes.
• Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership.