What are the responsibilities and job description for the Advanced Specialist, Marketing Communications position at Celanese?
Overview:
Advanced Digital Marketing Communication Specialists execute digital marketing tactics to enhance brand awareness, drive engagement, and support business growth. This role involves operational management of various digital channels, platforms and tools, including reporting and analytics to optimize marketing efforts. High focus areas include managing the Data Asset Management system to ensure proper tagging and organization of data and paid search marketing. This is a highly consultative role that requires strong relationship management and analytical thinking.
Responsibilities:
- Google Ads & Analytics Management: Lead the execution and optimization of Google Ads campaigns and leverage Google Analytics for performance tracking and insights.
- Digital Tool Management: Organize, manage, and optimize digital tools to enhance efficiency and streamline processes, ensuring seamless integration and operation of platforms and applications.
- Data Asset Management (DAM): Maintain and manage digital assets within the DAM system, ensuring accurate tagging and organization for proper distribution to platforms such as Chemille (askchemille.com) and celanese.com.
- Execute Digital Marketing Communications Campaigns: Implement campaigns across channels including social media, email, search engines, and other platforms in close collaboration with the Marketing Communications team.
- Project Management: Oversee digital projects, from campaign execution to transitions related to changes in digital strategy.
- Analytics & Reporting: Proactively utilize analytics tools to monitor, adjust, and report on campaign performance, providing actionable, data-driven insights and recommendations.
- Data Privacy Compliance: Partner with the data privacy team to ensure compliance with all required processes and regulations.
- Collaboration & Communication: Serve as a key member of the Marketing Communications team to execute digital strategies, including SEO, aligned with overall business goals. Maintain effective internal communication with stakeholders.
- 3 years Digital Marketing Expertise: Proven experience in planning, executing, and optimizing digital marketing campaigns across multiple channels, including social media, email, SEO, SEM, and paid search.
- Educational Requirement: Bachelor's degree or higher preferred.
- Google Ads & Analytics Proficiency: Strong hands-on experience with Google Ads and Google Analytics for campaign management and performance tracking.
- Website & Platform Management: Experience managing websites and digital platforms, ensuring seamless functionality and integration.
- Analytical & Technical Skills: Strong analytical mindset with proficiency in digital marketing tools and platforms; ability to interpret data and provide actionable insights.
- Process & Tool Affinity: Ability to quickly adapt to changes in the digital landscape and learn new tools, processes, and their interconnections.
- Continuous Improvement Mindset: Proactively seeks opportunities to enhance efficiency and effectiveness in digital marketing operations.
- Collaboration & Communication: Excellent interpersonal and communication skills to work effectively in cross-functional teams.
- Language Skills: High proficiency in English (speaking, reading, and writing).