Integrated Marketing Manager

Who is CEIA USA?

Headquartered in Hudson, OH, CEIA USA is a world leading manufacturer of security screening equipment, specializing in the design, engineering and production of a complete range of devices including: Walk-Through, Hand-Held, Table-Top and Ground Search Metal Detectors, Bottled Liquid Scanners, Non-Metallic Cargo Inspection and Loss Prevention Systems. 

CEIA USA provides nationwide sales, service and customer support to public (federal, state and local governments) and private sector customers in North America. Dynamic solutions are the foundation of CEIA USA's commitment to customer satisfaction. 

www.ceia-usa.com

Job Description Summary

The Integrated Marketing Manager manages the integrated marketing calendar and executes the organization's digital marketing strategy to increase brand awareness, generate qualified leads, and support revenue growth. This role coordinates campaigns across digital and traditional channels to ensure cohesive execution, manages website strategy, account-based marketing, digital advertising, content, and reporting, and aligns digital efforts with events and tradeshows. Working closely with the Marketing & Communications Manager and Sales, the Integrated Marketing Manager drives marketing performance and customer acquisition to convert interest into pipeline and revenue.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• • Paid Training opportunities to enhance your Career, and Educational Assistance
  • Manages the organization’s digital marketing strategy across web, search, social media, paid advertising, email, and other channels that drive brand awareness, demand generation, lead acquisition, and revenue growth.
  • Maintains the marketing calendar and coordinates integrated campaigns across channels to ensure cohesive execution across the marketing team.
  • Manages multi-channel marketing programs, tailoring campaigns and messaging to the distinct needs of each target audience within technical B2B and B2G environments.
  • Executes account-based marketing (ABM) and prospecting strategies to engage high-value target accounts and fill the pipeline with qualified opportunities.
  • Develops and maintains ideal customer profiles (ICPs) and buyer personas, and leverages intent signals to prioritize outreach and focus effort where buying interest is strongest.
  • Manages end-to-end execution of integrated campaigns from launch and follow-up to performance analysis, establishing plans and timelines for coordinated, on-time delivery.
  • Builds and operates marketing workflows and automations within CRM and marketing automation platforms to nurture leads and move prospects efficiently through the funnel.
  • Manages website strategy, development, optimization, redesign, and the creation of microsites and landing pages to support marketing initiatives and lead capture.
  • Aligns digital campaigns with event and tradeshow timing, creating pre-show, during-show, and post-show communications to attendees.
  • Builds and manages target lists of potential tradeshow attendees and exhibitors to target via email and digital campaigns.
  • Oversees creation of digital content and manages online presence, applying and reinforcing brand guidelines and messaging standards.
  • Optimizes customer conversions across digital channels through A/B testing, personalization, and continuous improvement of the user experience.
  • Oversees paid digital advertising and SEO/SEM programs, including strategy, budgeting, execution, vendor management, reporting, and ROI analysis.
  • Collaborates with complementary marketing functions, sales, internal departments, international teams, vendors, and agencies to ensure to successful integrated marketing initiatives.
  • Supports go-to-market (GTM) initiatives by executing the digital components of product launches, campaign rollouts, and market-entry efforts, ensuring digital channels reinforce the broader GTM plan.
  • Maintains marketing tracking, reporting, and measurement across digital channels, and CRM platforms to ensure accurate reporting and actionable insights. 
  • Maintains current knowledge of digital marketing trends, technologies, and best practices.
  • Performs other related duties as assigned.
    
    

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice.

Working Conditions

This job operates primarily in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk and hear. The employee must occasionally lift or move metal detector products and supplies, up to 35 pounds.

Specific vision abilities are required by this position that include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.  

Travel may be required up to 15% of the time. 

Supervisory Responsibility

Manages direct report(s), interns, and external partners while establishing effective workflows, project management processes, training resources, and operational best practices.

AAP/EEO

An Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.