Digital Marketing Specialist

Job Summary:

We are seeking a highly creative and strategic Digital Marketing Specialist to lead our brand’s organic online presence. This role is responsible for the end-to-end execution of digital marketing initiatives—from high-level strategy and social media management to hands-on content creation and reputation monitoring.

The ideal candidate is a storyteller who can translate organizational goals into engaging digital experiences that drive community growth and brand loyalty.

Duties and Responsibilities:

• Social Media Management: Execute organic social strategy. Monitor platform algorithms and trends to ensure maximum reach and engagement.
• Content Strategy & Creation: Develop and maintain social media and email content calendar aligned with comprehensive eComm/Marketing content calendar.
• Produce original, high-quality visual and written content (photography, short-form video, and graphics) for platforms including LinkedIn, Instagram, Facebook, and YouTube Shorts.
• Reputation Management & Engagement: Act as the "voice of the brand" by monitoring mentions, responding to reviews (Google, BBB, etc.), and engaging with followers and community (Facebook, Instagram, YouTube comments, Reddit, Quora, etc) in a professional, empathetic, and timely manner.
• Email & Digital Marketing: Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Data & Analytics: Track and report on KPIs (engagement, reach, conversion, and sentiment). Use data-driven insights to refine digital strategies and demonstrate ROI to leadership.
• Cross-Functional Collaboration: Partner with internal teams and external vendors to ensure brand consistency across all digital and print touchpoints.
• Other duties as assigned by department manager or executive leadership.

Required Skills/Abilities:

·Proficiency with social media platforms and management tools

·Hands-on experience with creative tools (Canva, Adobe Creative Suite/Express)

·Familiarity with email marketing platforms

·Basic photography and video editing skills

·Exceptional storytelling and copywriting abilities

·Ability to manage multiple projects under tight deadlines.

Education and Experience:

• High school diploma or equivalent required. Bachelor's degree in marketing, communications, business, or a related field is preferred.
• 2-3 years of work experience in a marketing role or similar role, preferably in B2B or manufacturing industries.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds on occasion.