Content Manager

City Colleges of Chicago (CCC), the largest community college system in Illinois, is made up of seven colleges and five satellite sites, providing more than 70,000 students each year access to a quality, affordable education. CCC supports students in meeting their goals – whether that is pursuit of a credential to head into or advance in the workforce, an associate degree with the intention to transfer to a four-year college, free GED or ESL courses, or continuing education. CCC seeks candidates committed to our students’ success and offers a unique opportunity for faculty and staff to have a lasting impact in our students’ lives.

The District Marketing and Communications Department strives to create and maintain a strong,

highly integrated district wide strategic marketing plan, essential to promoting the City Colleges

of Chicago (CCC) brand, building public awareness and a positive image of CCC, and

supporting student recruitment strategies. In addition, the external communications program

advances City Colleges’ strategic performance goals and leverages the coordinated resources

of the Office of Institutional Advancement.
 

PRIMARY OBJECTIVE
 

Reporting to the Director of Content Communications, the Content Manager supports content strategy and marketing objectives by creating content that promotes CCC’s brand, engages and informs audiences, and builds awareness of CCC as a higher education institution of choice.   The position writes with creative flair to produce high quality content that is on-brand for a variety of audiences, and serves as a copy editor and proofreader to ensure that web/digital content and print publications meet high editorial standards. Performs related duties as required. 

ESSENTIAL DUTIES 
 

• Manages content projects from concept to delivery.  Engages strategic leaders to ensure accuracy and effectiveness of content to achieve marketing and communication goals.
• Oversees the logistics of content creation, managing the interactions necessary to produce quality content for marketing and communications initiatives. 
• Produces in-bound marketing content as well as content for earned media and internal communications.
• Provides high-quality writing and editorial expertise for a diverse range of marketing and communications projects to build awareness and increase engagement between CCC and its constituents.
• Researches, writes and edits text/content for marketing communication pieces for use in print and digital marketing campaigns (broadcast, radio, video, web, mobile SEO, online banner advertising).
• Participates in creating a content strategy for social media marketing and writes copy for various social media platforms (Facebook, Twitter, Snapchat, etc).
• Develops original copy for use in all external marketing materials such as radio copy, TV creative, display advertising, native editorial, posters, and flyers, with the objective of driving awareness of CCC, its programs, and achievements.
• Ensures copy incorporates CCC’s marketing messages, adheres to CCC’s brand identity guidelines, and advances and supports CCC’s communications and marketing goals.
• Collaborate with Graphic Designers to ensure messaging is succinct and on-point for all materials.
• Proofreads creative pieces prior to final artwork release.  Ensures that final edit-art interactions produce polished and accurate work.
• Participates in the process of generating ideas and creating original concepts that result in effective and compelling communications materials and creative marketing campaigns.
• Collaborates with social media coordinator to ensure that messaging and tone are consistent across all media.
• Works with Institutional Advancement staff and other key stakeholders to create text/copy for use in marketing projects ranging from brochures to web pages and email campaigns.
• Creates content (written, copy, photos, videos) for website, social media platforms, and publications.

QUALIFICATIONS
 

• A Bachelor’s Degree from an accredited college or university in Communications, Marketing, Advertising, Public Relations or a related field
• Three to five years of professional copywriting experiences in an advertising agency or marketing environment
• Experience producing marketing copy for higher education institutions preferred
• Demonstrated knowledge of current marketing, media and social media trends
• Demonstrated knowledge of Internet-based content strategy and creation
• Excellent writing and editing skills
• Strong interpersonal and communication skills
• Excellent organizational and project management skills
• Ability to meet deadlines in a fast-paced environment essential
• Ability to work evenings and weekends as required
• Ability to work effectively within a culturally diverse environment
• Ability to think critically and creatively
• Proficiency in Microsoft Suite (Word, Excel, PowerPoint)

The intent of this job description is to provide a general description of the duties and responsibilities of this position.  It is not intended to be an exhaustive set of the duties and responsibilities, nor all of the necessary qualifications to perform the work.