What are the responsibilities and job description for the Director of Specialty Leasing and Advertising position at CBL Properties?
Description
Headquartered in Chattanooga, TN, CBL Properties owns and manages a national portfolio of market-dominant properties located in dynamic and growing communities. We are in search of an experienced Director of Specialty Leasing and Advertising to be a part of a dynamic team that will lead and grow the company’s advertising program across the portfolio. Although the title references Specialty Leasing, the function is primarily advertising focused. Ideally this position will be based in Chattanooga however we will accept applications where a candidate resides in a state with a CBL property. Apply and see why CBL continues to earn Great Place to Work Certification™ year after year!
Key Responsibilities
Advertising Sales and Revenue Growth
Generate revenue by selling advertising, sponsorships, and engagement opportunities to brands of all sizes. Build and manage relationships with agencies, respond to RFPs, and drive new business through custom proposals and multi-location campaigns. Support property teams with training, collateral creation, and competitive rate maintenance.
Program and Campaign Execution
Identify and execute new advertising and sponsorship options, including experiential features, and oversee national program consistency.
Digital Advertising Network Leadership
Understand digital ad requirements, manage revenue share partnerships, and coordinate with properties to maximize programmatic revenue.
Agency, Client, and Partner Relations
Maintain active agency and advertiser relationships, re-engage dormant accounts, and lead account management for priority clients.
Operational Tools, Processes, and Rate Management
Use platforms such as HubSpot, Retail Manager, Ayuda, and agency systems to manage inventory, proposals, rates, and documentation efficiently.
Desired Candidate Profile
An Ideal Candidate Will Have
This Leadership Position Is Essential To
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About the Organization CBL Properties is a real estate investment trust (REIT) traded on the NYSE (NYSE: CBL), and has been in business for over 48 years. CBL owns and manages a portfolio of market-dominant malls, lifestyle and open-air centers, and outlet centers in thriving markets with strong demographics and high growth potential. We manage our portfolio to generate lasting value for our shareholders as well as to provide the communities we serve with a vibrant place to shop, dine, socialize and so much more. Each property is an economic engine for its community and a valued community partner. Over time, our properties have evolved to offer more than just a place to shop, but a community hub that combines retail, a variety of dining and entertainment options, events, services, health and wellness offerings, and more.
CBL offers a robust benefits package that includes medical/dental/vision insurance, HSA/FSA, short-term & long-term disability insurance, 401K, tuition reimbursement, volunteer hours, pet insurance, paid parental leave, life/AD&D insurance, accident/critical illness/hospital indemnity plans, PTO, and Holidays.
EOE Statement We are an Equal Opportunity and Affirmative Action Employer, encouraging diversity in the workplace. All qualified applicants will receive consideration for employment and subsequent opportunities for training, advancement, promotion, compensation (increases and/or reductions) and/or termination without regard to race, national origin, gender, gender identity, age, religion, disability, sexual orientation, veteran status, marital status, or any other status protected under local, state or federal laws. In addition, harassment on the basis of race, national origin, gender, gender identity, age, religion, disability, sexual orientation, veteran status, marital status, or any other status protected under local, state or federal laws will not be tolerated.
Headquartered in Chattanooga, TN, CBL Properties owns and manages a national portfolio of market-dominant properties located in dynamic and growing communities. We are in search of an experienced Director of Specialty Leasing and Advertising to be a part of a dynamic team that will lead and grow the company’s advertising program across the portfolio. Although the title references Specialty Leasing, the function is primarily advertising focused. Ideally this position will be based in Chattanooga however we will accept applications where a candidate resides in a state with a CBL property. Apply and see why CBL continues to earn Great Place to Work Certification™ year after year!
Key Responsibilities
Advertising Sales and Revenue Growth
Generate revenue by selling advertising, sponsorships, and engagement opportunities to brands of all sizes. Build and manage relationships with agencies, respond to RFPs, and drive new business through custom proposals and multi-location campaigns. Support property teams with training, collateral creation, and competitive rate maintenance.
Program and Campaign Execution
Identify and execute new advertising and sponsorship options, including experiential features, and oversee national program consistency.
Digital Advertising Network Leadership
Understand digital ad requirements, manage revenue share partnerships, and coordinate with properties to maximize programmatic revenue.
Agency, Client, and Partner Relations
Maintain active agency and advertiser relationships, re-engage dormant accounts, and lead account management for priority clients.
Operational Tools, Processes, and Rate Management
Use platforms such as HubSpot, Retail Manager, Ayuda, and agency systems to manage inventory, proposals, rates, and documentation efficiently.
Desired Candidate Profile
An Ideal Candidate Will Have
- Significant experience in advertising sales, sponsorship development, or media/out-of-home advertising.
- Comfort working directly with agencies and national brands and managing high-value accounts.
- Strong communication, relationship-building, and negotiation skills.
- Ability to work independently, manage multiple opportunities, and deliver revenue results.
This Leadership Position Is Essential To
- Strengthen relationships with key brands, agencies, and programmatic partners.
- Ensure consistent portfolio-wide advertising execution.
- Support the digital network, programmatic income streams, and brand engagement initiatives.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About the Organization CBL Properties is a real estate investment trust (REIT) traded on the NYSE (NYSE: CBL), and has been in business for over 48 years. CBL owns and manages a portfolio of market-dominant malls, lifestyle and open-air centers, and outlet centers in thriving markets with strong demographics and high growth potential. We manage our portfolio to generate lasting value for our shareholders as well as to provide the communities we serve with a vibrant place to shop, dine, socialize and so much more. Each property is an economic engine for its community and a valued community partner. Over time, our properties have evolved to offer more than just a place to shop, but a community hub that combines retail, a variety of dining and entertainment options, events, services, health and wellness offerings, and more.
CBL offers a robust benefits package that includes medical/dental/vision insurance, HSA/FSA, short-term & long-term disability insurance, 401K, tuition reimbursement, volunteer hours, pet insurance, paid parental leave, life/AD&D insurance, accident/critical illness/hospital indemnity plans, PTO, and Holidays.
EOE Statement We are an Equal Opportunity and Affirmative Action Employer, encouraging diversity in the workplace. All qualified applicants will receive consideration for employment and subsequent opportunities for training, advancement, promotion, compensation (increases and/or reductions) and/or termination without regard to race, national origin, gender, gender identity, age, religion, disability, sexual orientation, veteran status, marital status, or any other status protected under local, state or federal laws. In addition, harassment on the basis of race, national origin, gender, gender identity, age, religion, disability, sexual orientation, veteran status, marital status, or any other status protected under local, state or federal laws will not be tolerated.