Senior Marketing Specialist

Job Description



Essential Functions And Primary Duties

• Events/Sponsorships/Webinar Support
• Assist with coordinating off-site sponsorship events, including trade show booth setup, collateral, promotional items and other logistics as needed.
• Support the coordination of in-person and virtual client, prospect and referral source events, including development and distribution of invitations, managing RSVPs and event logistics, and assistance with speaker presentations.
• Ensure all event attendees and activities are entered into Salesforce and flagged for relevant nurture campaigns and follow-up coordination to drive lead conversion
• Work closely with executive sponsors on event logistics, run-of show, targeting
• Coordinate post-event feedback collection and metrics reporting
• Proposal Support
• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs), helping oversee the process from kickoff through final submission
• Draft, edit, and format persuasive, technical, and client-focused proposals, statements of qualifications, presentations, and related pursuit materials; help maintain the Mid-Atlantic proposal library in coordination with national marketing leads and SMEs, ensuring templates, case studies, and firm credentials are accurate, current, and relevant for the region
• Collaborate with the broader proposal team, offshore team, and business partners to develop polished final deliverables; experience supporting Not-for-Profit and/or Government RFPs is a plus; maintain team bios and industry experience as needed
• Regional Industry & Service Team Support
• Attend industry group meetings and assist regional marketing lead, as needed
• Assist with internal meeting planning, materials, content tracking, and event coordination
• Support campaign and event planning specific to the assigned industry
• CRM Role
• May be asked to assist with Salesforce; experience in Salesforce is a plus
• Digital Marketing (Campaigns/Email Marketing/CRM)
• Create marketing emails and digital campaigns through Pardot (training provided)
• Assist with setting up emails, landing pages, and contact lists
• Proactively communicate and expand current digital marketing campaigns to team
• Pull engagement metrics for social, email or webinar campaigns
• *Regional Marketing and Business Development Support (Shared Responsibility)
• Manage project intake tracking, Smartsheet and assist with project coordination with the CoE
• Take initiative on documenting processes, tracking proposal metrics such as win rates, updating templates, and identifying operational improvements to enhance efficiency and impact; this includes ongoing updates to ensure continuous optimization
• Ongoing maintenance and updates to professional bios and headshots repository to keep current
• Help maintain Teams channel, shared resources, and content and file management
• Organize internal documents
• Maintain marketing collateral libraries and update as needed
• Tools & Platforms
• Understand and maintain fluency in key platforms such as Salesforce, Pardot, Smartsheet, Project Management Platforms. Includes proactively seeking training to continue to stay current
  

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3-7 years of marketing experience, preferably in professional services (accounting, law, consulting).
• Strong project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Proficiency with CRM, marketing automation, and project management tools.
• Strong PowerPoint and other Microsoft Office skills required
• Experience with marketing automation software, such as Pardot or HubSpot, as well as digital advertising
• Experience with Salesforce a plus
• Experience with video conferencing platforms, such as Zoom or Microsoft Teams, a plus
• Design experience and knowledge of Adobe Creative Cloud, Canva, or other design software experience a plus
• Experience articulating message points and positioning in business development/sales documents
• Effectively interact with all levels, from Managing Directors through to administrative personnel
• Excellent written and oral communications skills required
• Strong client service focus and results-driven attitude
• Strong grammar, proofreading, and analytical skills
• Team player who is also self-motivated and can work independently with minimum supervision
  
  

Minimum Qualifications

• 3 years of experience as a subject matter expert
• Must maintain current required licenses and certifications relevant to field of expertise
• Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
• Effective customer service skills
• Proficient use of applicable technology
• Ability to work in team environment as well as independently
• Ability to analyze and prioritize multiple responsibilities
  
  

About Us

CBIZ, Inc. (NYSE: CBZ) is a leading professional services advisor to middle-market businesses nationwide. With industry knowledge and expertise in accounting, tax, advisory, benefits, insurance, and technology, CBIZ delivers actionable insights to help clients anticipate what is next and discover new ways to accelerate growth. CBIZ has more than 9,500 team members across 23 major markets coast to coast.

CBIZ strives to be our team members' employer of choice by creating an environment where team members are appreciated, recognized for their contributions, and provided with opportunities to grow, both personally and professionally, throughout their careers.

Together, CBIZ and CBIZ CPAs are ranked as one of the top providers of accounting services in the United States. CBIZ CPAs is an independent CPA firm that provides audit, review and attest services, while CBIZ provides business consulting, tax and financial services. In certain jurisdictions, CBIZ CPAs operates under its previous name, Mayer Hoffman McCann P.C.