Lifecycle Marketing Manager

The Lifecycle Marketing Manager is responsible for leading the strategy, planning, and performance of lifecycle and promotional messaging across email and push notification channels for US CA. This role drives audience strategy, testing, and personalization initiatives to improve engagement, revenue, and customer lifetime value. This manager will partner cross-functionally with brand marketing, creative, merchandising, and technology teams. The ideal candidate will possess deep expertise and passion for lifecycle channels, audience segmentation, A/B testing, and personalization strategy, with a background in CRM or lifecycle marketing and an understanding of personalization at scale.

This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Lifecycle Marketing Manager...

• Develop and manage audience segmentation and channel frequency strategies across email and push notifications
• Collaborate with brand, creative, program and merchandising teams to develop and manage the comprehensive email and push notification content calendar.
• Build and maintain a channel roadmap, including A/B testing strategy and test plans
• Lead personalization strategy, including ownership of product recommendation programs
• Partner with leadership on forecasting and budgeting for channel performance
• Develop campaign briefs and provide strategic direction for email and push programs
• Own file growth strategy to drive subscriber acquisition and list health
• Serve as the primary point of contact for external vendors and personalization partners
• Provide and present regular hindsights on performance
• Manage day-to-day oversight of email coordinator and associate marketing manager to ensure accurate execution
  
  

What You’ll Bring To The Table…

• Serve as the main point of contact for key marketing technology vendors, including Email Service Providers (ESPs), push notification platforms, and personalization partners, managing relationships and platform utilization.
• Experience using ESP tools, such as Salesforce Marketing Cloud and Moveable Ink.
• Strong knowledge of retail promotional tactics and customer messaging best practices
• Ability to manage and develop direct reports knowledge base and skill set across programs.
• Strong project management and communications skills - experienced in navigating across organizations and collaborating cross-functionally
• Possess analytic skills to generate and present comprehensive weekly and monthly channel performance reports.
• Demonstrated ability to prioritize workload and focus on activities that drive company sales, profitability, and return on investment
• A problem solver - ability and willingness to take on challenges and roll up the sleeves to make things work
• Has an “own-it” attitude - KPI oriented and willing to take on accountability
• Ability to create collaborative relationships, mediate disparate points of view, demonstrate professional maturity and promote a strong sense of teamwork
• Ability to represent the company to outside partners with integrity and professionalism
  
  

We’d love to hear from you if you have…

• 5 years of relevant marketing experience; email experience required, retail experience preferred
• Bachelor’s degree in Marketing, Advertising, Communications or related field preferred