What are the responsibilities and job description for the Designer, Digital Marketing position at CB2?
This Designer has an impeccable eye and passion for design with a desire to push creative boundaries. While the primary focus is in the areas of email marketing and e-commerce, the role spans across all marketing channels, with the opportunity to work on product launches, photoshoots and store openings.
This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Designer, Digital Marketing...
This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Designer, Digital Marketing...
- Create elevated email designs that are customer-focused and support the creative/business strategy
- Assist Senior Art Director on design, presentation and photography concepts for email and digital creative
- Assist in planning and supporting photography art direction
- Define and deliver email designs that drive sales and engagement
- Collaborate with Production Designer on final design executions
- Collaborate with design leads and external teams to ensure new campaigns are produced at standards that uphold/elevate the company’s brand identity
- Build cross-functional relationships and interact daily with internal teams on email and other digital marketing initiatives, as appropriate
- Consistently approach design projects from a user-centered perspective
- Manage projects while working within schedule requirements
- Direct the Production Designer to make creative edits through buyer review
- Review HTML Proofs (final design/rendering check)
- Manage asset requests
- Experience in designing specifically for the email channel and possess a complete understanding of email design best practices
- Strong typography skills
- Extensive knowledge in graphic design with an ability to design solutions that bridge customer and business needs
- Strong oral and written communication skills, and ability to present work with clear rationale behind design decision making
- Strong project management skills and ability to manage multiple projects simultaneously and meet all necessary deadlines
- Demonstrate flexibility and adaptability, and ability to collaborate effectively with the digital marketing team on new designs and campaigns
- Social media savvy with an innate interest in modern culture and trends
- 3 years of relevant experience; retail experience a plus
- Extensive knowledge of graphic design including Photoshop, InDesign and Illustrator
- Experience with animation and motion graphics
- Experience with TAXI or other template driven e-mail software preferred
- Portfolio of recent work including email campaigns and other digital marketing campaigns