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State Sales Manager- Craft Beverage Distribution

Cavalier Spirits, LLC
Lakeland, FL Full Time
POSTED ON 12/4/2025
AVAILABLE BEFORE 2/4/2026

Description

As our Florida State Sales Manager, you will be instrumental in shaping our sales strategy and execution in a key market. This position can be located anywhere in the State of Florida.  You will report directly to the Vice President and be responsible for:

  • Team Development: Building, training, and mentoring a top-tier route-based sales team, and Sales Management Team, throughout Florida.
  • Sales Growth: Driving sales goals and KPIs by implementing a uniform District Management approach.
  • Strategic Planning: Developing and executing action plans to improve performance and positively impact sales in the market.
  • Operational Excellence: Work with Operations Management to assist with delivery and routing process improvements as they pertain to the sales team.

What You'll Do:

  • Maintain strong customer relations and promote company goodwill.
  • Supervise and direct assigned sales managers and representatives to maximize sales and distribution.
  • Conduct regular meetings with District Sales Managers.
  • Conduct regular work-with the Sale Managers, coaching and providing feedback.
  • Implement and execute company sales strategies.
  • Identify and prioritize sales and placements in key accounts.
  • Assist in organizing the sales department structure, including account and territory assignments.
  • Oversee recruitment, selection, and training of the sales team.
  • Contribute to route efficiency and phasing to optimize time and profitability per stop.
  • Collaborate with Key Account Managers on product opportunities and develop trade channel approaches.
  • Work with District Managers to evaluate route strengths and weaknesses.
  • Communicate sales objectives and action plans to the team.
  • Stay informed about industry developments and adapt strategies accordingly.
  • This role will require a substantial amount of travel in Florida, with up to 2/3 of time being spent outside of the “home warehouse market” of the employee.  There will be overnight travel in-state.  A rotational schedule throughout territories will be expected.

Requirements

 Who You Are:

  • Proven sales and management experience in a route-based environment is a significant plus.
  • Basic understanding of Cavalier Distributing products.
  • Cicerone Certified Beer Server or Certified Cicerone a plus.
  • 8 years of related experience.
  • Familiarity with the bar/restaurant and liquor retail industries.
  • Excellent oral and written communication skills.
  • Exceptional organizational skills.
  • Valid and clean driver's license with reliable transportation.

Physical Requirements:

  • Ability to sit, stand, walk, use hands, reach, climb, balance, talk, and hear.
  • Capable of handling product generally weighing 0-165 pounds.
  • Ability to bend and stoop.
  • Professional communication skills for interacting with supervisors, customers, and prospective clients.
  • Ability to read, count, and write accurately for documentation.
  • Ability to drive a vehicle.

Important Note: Due to the nature of this position, all candidates must be at least 21 years of age to apply and must apply for a solicitor’s license with the state of Florida. 

Salary : $90,000 - $110,000

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