What are the responsibilities and job description for the Marketing Liaison position at Cavalier Healthcare?
Description
Marketing Liaison | Cavalier Healthcare
At Cavalier Healthcare, our commitment to Compassion, Connection, and Care guides everything we do. We provide skilled nursing, rehabilitation, and long-term care with a focus on quality care and exceptional customer service centered around every patient. Our team builds meaningful connections with residents, families, and healthcare partners to support each resident’s care journey.
We are seeking a motivated, relationship-driven Marketing Liaison to grow our referral network, strengthen community partnerships, and help patients and families connect with our services. The ideal candidate is a confident communicator who enjoys working with older adults and thrives in a fast-paced healthcare environment.
Key Responsibilities
Marketing and Business Development
- Develop and maintain relationships with physicians, hospitals, case managers, social workers, managed care organizations, and other referral partners.
- Drive census growth and support census and payer mix goals through consistent outreach and referral development.
- Collaborate with facility and corporate leadership to develop strategic marketing plans; evaluate and update plans at least quarterly.
- Track referral activity, maintain an organized book of business and CRM records, and report performance, trends, and growth opportunities.
- Represent Cavalier Healthcare at community events, health fairs, educational programs, civic meetings, and speaking engagements.
- Educate referral partners and facility staff about our services and capabilities.
- Participate in designated facility meetings and lead weekly marketing updates covering referrals, new business, and upcoming events.
Referral and Admissions Coordination
- Coordinate clinical and financial assessments to support evaluation of prospective admissions in hospital and community settings.
- Work closely with patients, families, referral partners, and facility staff to facilitate timely, efficient admissions.
- Coordinate room readiness, equipment needs, and transportation for incoming residents.
- Support insurance authorization processes and communication with insurance companies through completion of admission.
- Conduct facility tours and respond promptly to inquiries from prospective residents, families, and referral sources.
- Maintain accurate referral and admission information in designated systems.
- Assist families with initial long-term care Medicaid information and support Social Services in obtaining needed documentation.
- Perform other related duties as assigned.
Qualifications
- Bachelor’s degree required.
- Strong communication, presentation, organization, and relationship-building skills.
- Ability to manage multiple priorities and work independently while collaborating with facility and corporate teams.
- Ability to track results, identify opportunities, and contribute to census growth.
- Comfort using referral tracking systems, CRM tools, and admissions software.
- Ability to drive and travel within the assigned service area.
- A commitment to responsive customer service and working with older adults and their families.
- Healthcare marketing, business development, or admissions experience preferred.
What We Offer
- Company car.
- Cell phone reimbursement.
- Incentive plan.
Work Requirements
This position involves community outreach, facility visits, computer work, and periods of sitting, standing, and walking. Candidates must be able to perform the essential functions of the role, with or without reasonable accommodation.
Join Cavalier Healthcare and help connect patients and families with the care they need.