What are the responsibilities and job description for the Sales & Merchandising Representative position at Cavalier Distributing Indiana, LLC?
Description
Cavalier Distributing is the distributor for a portfolio of craft specialty beverages across Ohio, Indiana and Florida. Founded in 1992, Cavalier has been partnering with some of the finest suppliers across the Craft and Import Beer, Wine, Spirits, and Non-alcoholic beverage sectors to meet all of the beverage needs for our customers. We pride ourselves in offering exceptional customer service, environmentally friendly practices, and knowledgeable sales expertise in servicing our more than 10,000 accounts.
Cavalier offers competitive compensation, a great 401(k) match, comprehensive medical and ancillary benefit coverage, and ample opportunities for growth. So join our team of over 450 passionate sales, delivery, warehouse, logistic and support professionals today!
The Sales & Merchandising Representative is a hybrid role responsible for driving sales growth while ensuring strong in-store execution across assigned accounts. This position blends relationship-based selling with hands-on merchandising to increase visibility, distribution, and velocity of our beer portfolio. The ideal candidate is self-motivated, organized, and comfortable working independently in a fast-paced, physical environment. 2 days of the week will be spent selling products and visiting accounts in Marion and other areas surrounding Fort Wayne. 3 of the days of the week are spent merchandising and putting products out at accounts in and around Fort Wayne.
Sales Responsibilities
- Build and maintain strong relationships with retail, grocery, convenience, and on-premise accounts
- Sell in new products, seasonal offerings, displays, and promotional programs
- Increase distribution, shelf space, and cooler placements for priority brands
- Identify growth opportunities within existing accounts and prospect new accounts as needed
- Communicate effectively with account decision-makers to meet sales objectives
- Execute pricing, promotions, and chain programming as directed
- Meet or exceed assigned sales goals and KPIs
Merchandising Responsibilities
- Stock, rotate, and merchandise product to ensure freshness and proper FIFO practices
- Build and maintain displays, case stacks, end caps, and floor placements
- Ensure shelves, coolers, and displays are clean, organized, and properly signed
- Reset sets and adjust planograms as needed
- Monitor inventory levels and communicate out-of-stocks or ordering needs
- Assist with special events, tastings, and product launches
Administrative & Team Responsibilities
- Accurately report account activity, sales, and execution using company tools
- Communicate regularly with sales leadership, delivery teams, and merchandising support
- Maintain knowledge of portfolio brands, styles, and selling points
- Represent the company professionally at all times in the market
Qualifications
- Previous experience in beer, beverage, sales, or merchandising preferred, but not necessary
- Strong communication and interpersonal skills
- Self-starter with excellent time management and organizational skills
- Ability to lift, move, and stack cases (up to 50 lbs) regularly
- Comfortable working early mornings, weekends, and holidays as needed
- Valid driver’s license and clean driving record
- Passion for beer and the beverage industry
Requirements
Physical Requirements
- Frequent lifting, bending, pushing, and pulling
- Standing and walking for extended periods
- Ability to build floor displays and handle product safely