Senior Manager CRM and Lifecycle Marketing

Company Profile:

At CAVA we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that’s been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big, together.

We foster a culture built on five core values:

• Generosity First, Always: We lead with kindness. Our best work happens when we act in service of others.
• Constant Curiosity: We are eager to learn, grow, and explore beyond the obvious.
• Act with Agility: We welcome change; it’s the only constant. We embrace, adjust, adapt.
• Passion for Positivity: We greet each day with warmth and possibility.
• Collective Ambition: We have high aspirations that are achieved when we work together with a shared purpose.

Senior Manager, CRM & Lifecycle Marketing

(Role is hybrid -3 days in office and can be based in NYC, DC or Plano, TX)

As Sr. Manager, CRM & Lifecycle Marketing at CAVA, you will own the development and execution of guest communication strategies that drive conversion, frequency, and revenue. Reporting to the Sr. Director, Customer Strategy & Lifecycle Management you’ll oversee all promotional and performance-focused CRM campaigns across digital channels — including email, push, SMS, and in-app messaging. You’ll lead a growing team focused on personalization, AI-driven content, and segmented targeting, and partner closely with Marketing, Product, and Analytics to ensure timely, relevant, and measurable guest experiences. This is an ideal role for a results-driven CRM leader who thrives in a fast-paced environment, blends data and creativity, and is passionate about using messaging to create compelling moments that convert.

Success at CAVA:

At CAVA, Sr. managers align teams, foster cross-functional collaboration, and translate strategy into action. We look for leaders who develop talent, challenge the status quo, and stay grounded in guest and team member service, inclusion, and long-term impact.

What You’ll Do:

• Own the planning and execution of promotional CRM campaigns that drive revenue, frequency, and guest reactivation.
• Build and evolve multi-channel lifecycle journeys tailored to key moments in the guest experience — including product launches, seasonal moments, re-engagement, and app adoption.
• Partner with Brand, Culinary, and Digital to ensure CRM initiatives are timely, on-brand, and tied to commercial priorities.
• Establish campaign goals, build test-and-learn roadmaps, and analyze performance to drive continuous improvement.
• Lead CAVA’s personalization strategy across CRM channels — defining rules, logic, and creative frameworks that tailor communications to guest behavior and preferences.
• Oversee audience segmentation and predictive targeting in partnership with Analytics, Data Science, and Platform teams.
• Support integration of AI-generated content, personalized offers, and real-time decision engines into messaging workflows.
• Champion a guest-first approach to campaign planning, balancing commercial goals with content relevancy.
• Lead and develop a team of CRM specialists focused on personalization and segmentation.
• Collaborate with Product and Engineering teams to improve CRM capabilities, platform integrations, and automation tools.
• Ensure CRM marketing calendar is integrated with broader brand, loyalty, and product roadmaps.
• Create frameworks and documentation that ensure efficient campaign management, QA, and performance reporting.

The Qualifications:

• 5-8 years of CRM, lifecycle, or digital marketing experience, with a strong focus on revenue-driving programs.
• Experience managing CRM in fast-paced, consumer-facing industries (QSR, retail, hospitality, or DTC).
• Deep knowledge of ESPs, CDPs, and customer journey platforms.
• Strong background in testing, segmentation, and personalization strategy — including exposure to AI-driven content or targeting.
• Excellent cross-functional collaborator and communicator, with the ability to lead projects and influence stakeholders.
• Highly analytical; comfortable translating data into insight and insight into campaign strategy.
• Experience leading and developing teams.
• Bachelor’s degree required; advanced degree in Marketing, Analytics, or a related field preferred.

Physical Requirements:

• Ability to maintain stationary position to be able to operate a computer and other office equipment
• Must be able to identify, analyze and assess details
• For certain positions, must be able to occasionally move or transport items up to 50 pounds
• Ability to communicate with others and exchange information accurately and effectively
• Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable
• Ability to work in a constant state of alertness and in a safe manner

What we offer:

• Competitive salary, plus bonus and long-term incentives*
• Early Wage Access!
• Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
• Health, Dental, Vision, Telemedicine, Pet Insurance plus more!
• 401k enrollment with CAVA contribution
• Company-paid STD, LTD, Life and AD&D coverage for salaried positions*
• Free CAVA food
• Casual work environment
• The opportunity to be on the ground floor of a rapidly growing brand
• All exempt and non exempt employees are eligible for benefits. Benefits are effective the 1st of the month following 30 days of service and you have until the day before the effective date to enroll. A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired.
• Please note that visa sponsorship is not available.
• The posting range is an all cash range.

*Indicates qualifying eligible positions only

CAVA – Joining “A culture, not a concept”

As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law.

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