Marketing Specialist

POSITION SUMMARY

The Marketing Specialist will assist with content creation and public relations at Catholic Social Services. This position strengthens Catholic Social Services (CSS) mission and brand recognition through strong content, graphics, and techniques. The Marketing Specialist will develop and enact marketing/communication techniques and plans that will further communicate the work of the agency and connect with all audiences. This position reports to the Communications Director and will work in coordination on other projects as assigned.

ABOUT US

CSS is a Catholic human and social services agency and behavioral health care provider that welcomes people of all faiths through its programs and employment. We provide help for our Alaskan neighbors through a variety of supportive service programs, including emergency shelter, food stability, housing, case management, and refugee assistance. CSS empowers individuals and families on their path to permanent stability, creating thriving communities for all. Located in Anchorage, Alaska, CSS is a nationally accredited organization through the Council on Accreditation (COA), which recognizes that CSS provides high quality services that meet best practice standards in the social service field.

Mission: To promote the physical, spiritual and mental welfare of persons in need in the community. This mission is achieved by:

• Offering charitable assistance to those in need, especially persons who are poor
• Developing and conducting programs to strengthen and support families and the dignity of the human spirit
• Administering the Corporal Works of Mercy and Gospel of Jesus Christ as defined by the magisterium of the Roman Catholic Church and envisioned by the traditional concepts of Catholic Social Teaching and Action through the laity
• And advocating for social justice for the common good of all

ABOUT OUR PROGRAM/DEPARTMENT

The communications team has the great privilege of sharing the stories of our community and engaging our community partners. Effective communication is critical to client outcomes. It builds trust, clarifies access to services, and attracts the resources and partnerships necessary for program success.

Through consistent and authentic storytelling, we envision a community where every person served by CSS is seen, valued, and supported. Our communications will unite staff, volunteers, donors, and partners in a shared commitment to dignity, justice, and lasting impact, all rooted in Catholic social teaching.

REQUIRED COMPETENCIES

Competency: The Marketing Specialist will be a strong and creative communicator, eager to tell the story of CSS. The Marketing Specialist should have experience in graphic design, writing, and social media. Experience in data visualization and video is a plus. Must be flexible, dependable, possess excellent written and oral communication skills and demonstrate attention to detail and organization. Individual must have a sincere commitment to the mission of CSS, its programs and the people they serve. Must have a strong work ethic, a positive attitude and work well as a member of a team. Must be able to maintain confidentiality and treat all individuals with dignity and respect.

Stress Tolerance: Displays emotional resilience. Deals with difficult and adverse events while maintaining professionalism and caring. Responds appropriately in the face of tension, emotion, and resistance. Seeks support from others when necessary and uses appropriate coping techniques.

Knowledge: Knowledge of social media management, Word Press, MailChimp, Adobe Suite and Canva is preferred.

Skill: Strong communication skills and experience in storytelling, and public relations; proficiency in Microsoft Office Suite. Knowledge of Word Press, MailChimp and Adobe. Must be able to take initiative and work with little supervision. Must be able to multitask and prioritize projects. Should have excellent written communication skills and the ability to evoke emotion with written or visual communication. Experience administrating social media for a business or large platform is a plus.

RESPONSIBILITIES

External Communication

• In partnership with the development and communication team, create agency literature and other forms of communication
• Create and produce content (both written and graphic) for social media, appeals, Holidays, annual reports, and events
• Create and produce video content communicating agency needs, agency news, and agency work
• Design and launch email campaigns
• Manage social media accounts and create and maintain monthly calendar
• Asist in website maintenance and content, including the blog
• Meet weekly with web developers to discuss website
• Maintain relationships with outside vendors to accomplish the mission of CSS (printing materials, ordering signs, placing swag order)
• Assist in the creation of campaigns and appeals
• Translate program data and technical information into easily understandable graphics
• In partnership with program teams, ensure that clients and perspective clients are aware of services and resources at CSS

Public Relations

• Support for special events.
• Assist in the creation of press releases, media relations content, case studies, white papers, newsletter content, social media content, and blog content
• Maintain and broaden social networking to benefit the organization.
• Research media coverage and industry trends
• Track CSS media stories
• Maintain Communications Dashboard monthly by recording measurable objectives in social media, email, and Google Analytics
• Explore news outlets outside of Anchorage
• Develop and reinforce the CSS mission to keep up to date with current agency happenings and goals
• Monitor news outlets for media opportunities for CSS
• In partnership with the development and communication team, engage with schools, parish, and partners, providing education and information

Provide support in creating communication materials for special projects as needed

Other duties as assigned.

QUALIFICATIONS

Minimum Education Requirement: Bachelor’s degree in marketing, public relations, communication, graphic design, or another related field. Four (4) years of experience may be substituted for the required education.

Minimum Experience Requirement: Two (2) years in effective communication skills and experience in storytelling and public relations. Experience in nonprofit work preferred.

A relevant combination of education and experience may be considered.

WORK ENVIRONMENT

Work is performed in a standard indoor office environment. Occasional lifting of up to 25 pounds. Frequently sitting or standing at a desk for several hours at a time.

Travel out of Alaska is rare. Occasional travel within Anchorage is required.

Location: 4600 Debarr Road, Anchorage, AK