MANAGER, STRATEGIC COMMUNICATIONS & MARKETING MEDIA

Description

Summary & Objective

The Manager, Strategic Communications & Marketing Media focuses on the planning, buying and campaign management of Television, Radio, Print, Out-of-Home, Display, Online Video, Social, Search, Streaming and any other paid, earned or owned media channels deemed relevant.

Essential Functions

Digital Media

• Oversee all social media presence across 6 Facebook pages, 6 Instagram profiles and 4 LinkedIn profiles.
• Lead the development, design, and post content for the pages. All graphics and copy. 
• Manage engagement across all the pages. Monitor likes, comments and further reach by engaging with and commenting on others’ content. 
• Develop, design, and monitor social media campaigns as needed when ads are active.
• Currently running 1 for Home Health.
• Supervise YouTube and Vimeo channels. Upload new content and monitor existing content.
• Develop and Oversee content for Town Square. Provide support to facilities as needed with their digital signage needs. Liaison between digital vendor, facilities, and IT department.
• Generate unique creative & marketing campaign concepts for application across multiple platforms including but not limited to display media, web sites, mobile applications, social media, and other emerging digital media platforms. 

Media

• Supervise all TV, Radio and Print media relations. 
• Oversee the creative process of all advertisement and annual campaigns.
• Negotiate and Strategize with all available local media channels in TV and Radio to buy media and coordinate placement. Monitor performance and manage renewals or replacements.
• Direct all media billing and consolidate invoices 
• Develop and refine existing print ads to be placed in referral guides and local publications. Manage and monitor those contracts for renewal or replacement.
• Lead digital out of home advertisement for 3K placements in Dade and Broward. Monitor campaign performance. Plan and design content to be changed seasonally.  

Online Reputation

• Supervisor and monitor 42 location listings on Google, Yelp, Apple Maps and other rating websites.
• Ensure accuracy and edit as needed based on suggestions and public reports. 
• Oversee Reputation Software
• Monitor all review activity for all locations and reply to reviews.
• Deliver monthly reporting to facilities to update on reviews, ratings and google impact
• Oversee QR Code Review Requesting Project
• Develop new codes and badges or replacements 

Design & Production of Marketing Collaterals

• Full design and production of numerous original collateral pieces and updates to current banners, posters, flyers, invitations, announcements, event programs, etc.
• Direct the updating and maintenance of marketing collaterals
• Oversee marketing promos inventory, and distribution for the department. 
• Coordinate distribution to the facilities as needed or for special events of the Marketing Department or Sales team.
• Oversee and maintain graphic standards for the organization
• Capturing visual content using high-quality images or video footage.
• Edit and enhance raw footage or images using editing software.

Website

• Write monthly blogs for CHSspeaks Blog on the website and integrate with social media posting to drive traffic to the website.
• Support when needed with updating the website and the Grail.

Community Relations

• Identify and evaluate community events or partnerships that align with the CHS mission and coordinate participation with or without media partnerships.
• Spearhead events and coordinate participation.  

Internal Volunteers

• Oversee the CHS volunteer group. 
• Drive participation and expand the group for appropriate support during community events.

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Other Duties

• Maintains required licenses, certifications or mandatory skill updates. 
• Complies with all policies, local, state and federal laws and regulations. 
• Promotes positive employee engagement, teamwork, mutual respect and safety work practices. 
• Performs other duties as assigned.

Supervisory Responsibility

• May serve as an interim department leader depending on need

Physical Requirements

• Must be able to lift and/or move up to 50 pounds and push/pull up to 250 pounds, walk, climb stair or ladders, stand on feet for extended periods of time, etc.

Disclaimer

The job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.

EEOC Statement

CHS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Requirements

Knowledge & Experience Requirements

• Bachelor’s degree (B.A.) plus 3 years of experience in digital media planning
• Strong communication, interpersonal, and organizational skills
• Excellent communicator, ability to work cooperatively as a member of team.  
• Ability to prioritize and organize projects 
• Excellent understanding of media fundamentals
• Demonstrates ability in training and leadership capability
• Valid State of Florida driver’s license required
• Must have knowledge of computer office/clinical software
• Must be able to read, write and understand the English language