What are the responsibilities and job description for the Head of Merchandising position at CatFace?
CatFace is a YouTube entertainment company, home to a family of channels with over 25 million combined subscribers and an average of 400 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for general audiences. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged.
Visit Our YouTube Channels
https://www.youtube.com/aphmaugaming
Visit Our Websites
www.aphmeow.com
www.catface.com
About The Job
CatFace is seeking a seasoned Director of Merchandise with deep experience in the toy and consumer products industry to lead the development, execution, and growth of our merchandise program. This is a pivotal role focused on translating our on-screen characters and stories, current merchandise, and future ideas into high-quality, engaging products—especially toys and collectibles—that resonate with our massive global fanbase.
What You'll Do
Visit Our YouTube Channels
https://www.youtube.com/aphmaugaming
Visit Our Websites
www.aphmeow.com
www.catface.com
About The Job
CatFace is seeking a seasoned Director of Merchandise with deep experience in the toy and consumer products industry to lead the development, execution, and growth of our merchandise program. This is a pivotal role focused on translating our on-screen characters and stories, current merchandise, and future ideas into high-quality, engaging products—especially toys and collectibles—that resonate with our massive global fanbase.
What You'll Do
- Own and evolve the end-to-end merchandise strategy with a primary focus on toys, plush, collectibles, apparel, and accessories that reflect our IP and delight our audience.
- Lead all stages of product development—from concept and design to manufacturing, logistics, and sales.
- Collaborate with creative, animation, and production teams to ensure merchandise aligns with brand narratives and content arcs.
- Identify and capitalize on trends in the toy and youth consumer product markets, leveraging insights to inform product design and timing.
- Manage vendor and licensing partner relationships to ensure innovation, product quality, safety standards, and timely delivery.
- Oversee marketing and promotional efforts for merchandise, including product launches, campaigns, and fan engagement initiatives.
- Align merchandise strategies with company goals, working closely with executive leadership.
- Recruit, grow, and lead a high-performing merchandise and product development team.
- 5 years of experience leading product development in the toy, collectibles, or children’s merchandise industry.
- A strong track record of translating entertainment IP into successful physical products, especially in kid-focused markets.
- Expertise in the full toy product lifecycle—from ideation to shelf.
- Excellent vendor management and sourcing experience, including overseas manufacturing.
- Strong strategic planning and leadership skills, with the ability to align product strategy to content and brand goals.
- Creative thinker with a commercial mindset—able to spot trends, identify audience wants, and bring innovative products to life.
- Strong understanding of merchandising for digital-first brands or creators.
- Bachelor's degree required, advanced degree a plus.
- This position is based in our Austin, Texas office, and candidates must be willing to relocate.
- Experience working with YouTube or content-driven brands.
- Familiarity with licensing deals and intellectual property management.
- Deep knowledge of safety and compliance standards in the toy industry.
- Excellent Medical, Dental and Vision health benefits
- 401(k) contribution
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Pets in the office once a month
- Onsite fitness center
- Learning Stipend
- Relocation assistance for those coming from outside Austin.