Senior Manager, Product - Customer Data

Overall Associate Expectations:

The Senior Manager, Customer & Enterprise Data Product leads product management for multi-brand customer and enterprise data capabilities. This player-coach role is responsible for shaping and delivering a product vision and roadmap that enables advanced data capabilities, analytics, and activation across brands, driving business growth and customer engagement. The Senior Manager will guide and mentor product team members while also directly managing key initiatives.

Remit—Product Management of:

• Multi-brand customer data source of truth, supporting all analytics and data modeling use cases
• Enterprise data warehouse enhancements and evolution
• MarTech Enhancements Prioritization
• Note: Direct data activation capabilities use cases for Marketing will be managed outside this role, but with a dotted line to this role

Primary Initiatives:

Product Strategy & Roadmap

• Define and maintain the product vision and strategic roadmap for customer and enterprise data capabilities
• Align product strategy with enterprise objectives and data-driven marketing priorities
• Guide team members in developing and executing product strategies

Requirements & Documentation

• Lead requirements gathering with business stakeholders, end-users, and technical teams for data and analytics products
• Document business requirements, user stories, acceptance criteria, and process flows with precision and clarity
• Ensure requirements are traceable and aligned with business value delivery

Cross-Functional Leadership

• Serve as the primary liaison between business, technology, analytics, and operations teams to ensure successful product delivery
• Partner with engineering, data science, and operations teams to translate requirements into actionable solutions
• Drive alignment and manage stakeholder expectations throughout the product lifecycle
• Socialize with business stakeholders the vision of business value associated to robust data ecosystem evolution
• Mentor and coach product managers and analysts

Execution & Delivery

• Prioritize features and backlog items to maximize business impact and delivery efficiency
• Track progress, manage risks, and ensure timely delivery of capabilities and enhancements
• Support testing, change management, and training to enable adoption of new data capabilities
• Communicate to all impacted teams throughout

Continuous Improvement

• Monitor usage and performance of data platforms and tools
• Gather feedback from stakeholders to inform enhancements and future roadmap planning
• Stay current on industry best practices, emerging technologies, and trends in data management and analytics

Skills and Experience Needed

• At least three years in product management related to customer data, enterprise data, and their uses
• Expertise in analytics, data modeling, customer segmentation, and audiencing
• Proven ability to own the full product lifecycle—from vision and roadmap through requirements and delivery
• Strong analytical and problem-solving skills with an ability to translate complex business needs into actionable requirements
• Excellent written and verbal communication skills; adept at stakeholder engagement across business and technology teams
• Familiarity with agile methodologies, user story writing, and backlog management