Territory Sales Manager

Company Overview

Avaneer Dental Lab is a full-service dental laboratory known for combining traditional craftsmanship with modern digital technology to support dental practices with high-quality restorative and prosthetic products.  With locations in Warren, MI and Lakeland, FL, Avaneer Dental Lab successfully serves Dental practices with a wide range of dental lab solutions.

Position Summary

The Avaneer Dental Lab Territory Sales Manager is responsible for driving revenue growth by promoting and selling high‑quality dental prosthetic solutions to existing and prospective Dental Practices within the greater Michigan market with a territory extending into the surrounding states. This role focuses on building strong, long‑term relationships with dental professionals, converting qualified leads, generating new business opportunities, and delivering an exceptional customer experience from onboarding through ongoing partnership.

Key Responsibilities

• Maintain, present, promote, and sell dental prosthetics products to current and prospective customers.
• Collaborate strategically with key industry leaders to drive joint initiatives.
• Develop and sustain strong, trust‑based business relationships with dental practices and decision‑makers.
• Actively pursue company‑provided leads and generate new business through B2B cold calling and prospecting.
• Identify customer needs and collaborate with the laboratory team to resolve issues, complaints, and case concerns efficiently.
• Meet or exceed established sales targets and performance metrics.
• Coordinate sales efforts with internal team members and cross‑functional departments to ensure seamless customer transitions and high satisfaction levels.
• Accurately document sales activities, pipelines, customer needs, opportunities, and challenges using CRM and case management software.
• Stay current on product offerings, market trends, and industry developments through ongoing training and feedback as well as representing the company at study clubs, trade shows, events and continuing education programs.
• Continuously refine sales strategies to improve performance and customer outcomes.

Qualifications & Requirements

• Minimum of 3 years of B2B sales experience, preferably within the dental industry.
• Willingness to travel within the assigned territory
• Demonstrated ability to meet or exceed sales goals in a competitive environment.
• Highly motivated, self‑driven, and results‑oriented with strong accountability and ability to work independently in a fast-paced environment.
• Excellent communication, negotiation, and relationship‑building skills.
• Proven efficiency in territory planning and time management.
• Ability to deliver customized sales presentations tailored to individual customer needs.

Compensation & Benefits

• 401(k) with company matching
• This is an exempt (salaried) position with an additional commission structure
• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off (PTO)
• Ongoing training and professional development opportunities

Avaneer Dental Lab is an affiliate company of Catalis Dental Lab Partners.  If you are interested in learning more about this opportunity and the other Brands under the Catalis Network, you can find us at catalislabs.com.  At Avaneer Dental Lab, you are not just joining a Team, you are joining a family, Let’s start building some smiles together.

Avaneer Dental Lab is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, or local law.