Business Development and Sales Specialist

Meadowview of Johnston and Meadowview of Clive, Cassia senior communities, are hiring a Full-Time, self-motivated, creative Business Development and Sales Specialist for our Assisted Living campuses.

The Business Development and Sales Specialist identifies, researches, and cultivates referral sources to drive leads for Assisted Living, Memory Care, and Independent Living. They build strong professional relationships, represent the communities at events, and execute outreach strategies that highlight the value of Meadowview of Johnston and Meadowview of Clive. Working closely with the Sales Team, they support occupancy growth through coordinated follow‑up, personal tours, in‑home visits, and consistent CRM‑based reporting.

Position Type: Full-Time

Salary: $80,000 - $84,000 per year

Meadowview of Johnston Location: 5555 Pioneer Parkway, Johnston, IA 50131

Meadowview of Clive Location: 3300 Berkshire Parkway, Clive, IA 50325

Business Development and Sales Specialist responsibilities:

• Identify, research, and prioritize referral sources across healthcare, senior services, and community organizations to generate qualified leads for Assisted Living and Memory Care
• Build and maintain strong professional relationships with key decision‑makers, using a consultative approach to understand needs and present tailored community solutions
• Partner closely with Sales Teams at each community to align outreach strategies, share referral activity, and support occupancy growth goals
• Plan, coordinate, and execute internal and external business development events, networking activities, sponsorships, and educational engagements
• Conduct personal tours, in‑home visits, and creative follow‑up strategies to support the Site Sales Director in converting leads and increasing occupancy
• Maintain accurate CRM documentation, including referral tracking, activity reporting, lead progression, and weekly business plans
• Monitor market trends, competitor activity, and regulatory changes to identify new opportunities and inform outreach strategies
• Represent the community at industry events, conferences, and local organizations to expand brand presence and strengthen referral pipelines
  
  

Business Development and Sales Specialist qualifications:

• Knowledge of community outreach strategies and techniques with a proven track record of success in meeting or exceeding sales targets and driving revenue growth.
• Strong interpersonal skills and the ability to build rapport with diverse referral partners, including seniors and their families
• Excellent communication skills, both verbal and written, with the ability to effectively articulate the value proposition of senior living with a variety of audiences.
• Detail-oriented with strong organizational and time management skills
• Proficiency in CRM software, Microsoft Office Suite, and other sales tools
• Ability to work independently and as part of a team
• Willingness to work flexible hours, including evenings and weekends, as needed
• Empathy, patience, and compassion for seniors and their families navigating the transition to senior living
• Passion for making a positive difference in the lives of seniors and contributing to the success of the community
  
  

Cassia Benefits:

• Competitive Pay with experience-based raises
• Tuition Assistance & Student Loan Forgiveness (site-specific)
• Generous Paid Time Off (PTO) & 403(b)/401(k) with Employer Match
• Comprehensive Health Benefits (Medical, Dental, Vision, Disability, Life Insurance) for Full-Time Employees
• Employee Assistance Program with free confidential counseling/coaching for self and family members
• Pet Insurance
  
  

About Us:

Join our team and grow your career in a place that’s fresh, vibrant, and full of opportunity!

Meadowview of Johnston, a senior care campus in one of Des Moines' most welcoming suburbs, offers a modern work environment and a strong sense of community. Our 106-unit campus includes independent living, assisted living, and memory care—creating a diverse and rewarding setting to serve residents with purpose and compassion. Located just minutes from Merle Hay Mall, Terra Park, and popular local spots like Hy-Vee and Panera, our campus blends convenience with comfort. At Meadowview, your dedication is recognized, your growth is supported, and your work truly makes a difference every day.

At Meadowview of Clive, we value collaboration, teamwork, and the shared mission of making a meaningful difference in our residents’ lives. Opened in June 2023 near the scenic Clive Greenbelt Trail, our community offers a beautiful and inspiring setting; where you might even spot a few Greenbelt Goats in the spring! Our residents and their families are deeply appreciative of the compassionate care we provide, and we take pride in supporting one another as a team. Here, you’ll feel truly valued, supported, and encouraged to grow. You can always count on us to pitch in and help when it’s needed.

Cassia is a nonprofit, mission-driven senior care organization with over 200 years of experience. As a Cassia community, we are dedicated to fostering fullness of life for older adults by providing compassionate, high-quality care. Our Service Standards of Respect, Excellence, Integrity, Stewardship, Compassion, Collaboration, Unity, and Innovation are the bedrock of all that we do. We value inclusivity, collaboration, and professional growth, ensuring our employees feel supported in their careers. To learn more, visit our websites: https://www.meadowviewclive.com/ and https://www.meadowviewjohnston.com/

Join us and become part of a nonprofit organization that truly makes a difference!

Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.

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