Digital Marketing & Content Coordinator

At Cassel, we transform vehicles into moving brand statements through custom wraps and fleet graphics, supported by decals and signage that complete the look. We’re a collaborative, fast‑paced team that values craftsmanship, communication, and keeping projects moving smoothly from concept to completion.

JOB SUMMARY:

We’re looking for a creative, detail-oriented Digital Marketing & Content Coordinator to help bring our brand to life and keep our marketing moving. This role blends content creation, social media, and campaign support—capturing photos and videos, creating engaging posts, and helping execute digital initiatives. You’ll play a hands-on role in growing our online presence, connecting with our audience, and keeping our marketing fresh, consistent, and engaging.

*A portfolio is preferred but not required for consideration.

RESPONSIBILITIES:

• Social Media Management
• Content Creation
• Digital Marketing
• Graphic Design
• Data Reporting & Performance Insights
• Event Coverage & Content Support

1. SOCIAL MEDIA MANAGEMENT

• Plan, schedule, and publish content across social platforms
• Monitor engagement and respond to comments and messages
• Build relationships by engaging with clients, partners, and employee content
• Track performance and recommend improvements

2. CONTENT CREATION

• Capture and produce high-quality photo and video content (in-house and on-site)
• Edit and optimize visuals for social, web, and marketing use
• Write engaging copy for social posts, blogs, and campaigns

3. DIGITAL MARKETING

• Support digital campaigns across social, email, and paid channels
• Collaborate on ad creative, campaign setup, and ongoing updates
• Create and manage email newsletters

4. GRAPHIC DESIGN

• Design social graphics, email visuals, and basic digital assets
• Assist with marketing materials, including signage and wrap concepts
• Maintain organized templates and design files

5. DATA REPORTING & PERFORMANCE INSIGHTS

• Track and organize marketing performance data across channels
• Assist with reporting and identifying trends and opportunities
• Maintain dashboards and reporting tools

6. EVENT COVERAGE & CONTENT SUPPORT

• Capture photo/video content at company events and team gatherings
• Support content for recruiting, internal communications, and brand storytelling

EXPERIENCE:

• Associate/Bachelor’s Degree in Marketing, Digital Media, Graphic Design or related fields
• Social media experience, photography, and videography is a plus

SKILLS:

• Strong communication skills (written and verbal)
• Organized with excellent time management and attention to detail
• Able to manage multiple projects in a fast-paced, changing environment
• Creative, curious, and eager to learn new trends, tools, and technologies
• Proficient in Mac platforms, Adobe Creative Suite (including video tools), and Microsoft 365
• Strong problem-solving skills with the ability to make decisions and prioritize effectively
• Collaborative team player who works well independently, welcomes feedback, and thinks big picture

CHARACTERISTICS:

• Humble
• Hungry
• Self-Aware
• Positive Attitude
• Collaborative
• Detail-Oriented
• Problem Solver
• Adaptable
• Driven
• Levelheaded
• Personable
• Creative
• Integrity
• Sense of Humor
• Imaginative / Creative

OTHER INFORMATION:

The position is full-time and applicants must be available to work daytime hours, Monday - Friday, at our Manheim location. Salary will be commensurate with experience. For additional information about our company please visit casselteam.com.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $45,000 - $60,000