Lead Creative Designer

Company Description

Since 2005, Cass Concepts Marketing has partnered with companies and small businesses to bring creative visions to life through strategy and innovation. We specialize in crafting content and designs that resonate deeply with audiences. Our team thrives on transforming ideas into impactful strategies that deliver exceptional results. Passionate about design and driven by data, we excel in empowering brands to succeed in an ever-evolving digital landscape.

Role Description

The Lead Creative Designer is a key leadership role within the Cass Concepts creative team, responsible for both executing high-quality design work and ensuring the overall consistency, accuracy, and efficiency of all creative output.

This role goes beyond design execution. The Lead Creative Designer serves as a quality control checkpoint, team support system, and workflow driver, ensuring that all content—across clients and platforms—is aligned with brand standards, messaging, and campaign strategy.

The ideal candidate thrives in a fast-paced agency environment, understands that speed and clarity are critical, and takes ownership in making sure projects move forward without bottlenecks or misalignment.

This position is designed as a growth track role with the opportunity to advance into Assistant Creative Director and Creative Director.

• Design high-quality visual assets for social media, digital ads, websites, email campaigns, and branded materials
• Execute creative work quickly and efficiently while maintaining strong design standards
• Translate campaign messaging and strategy into compelling visual content

• Review, edit, and proof creative work from team members before scheduling or delivery
• Ensure all content aligns with brand guidelines, messaging, and campaign intent
• Catch errors, inconsistencies, or misalignment before content goes live
• Maintain a high standard of quality across all client deliverables

• Help keep creative projects moving efficiently and on schedule
• Collaborate with account managers and schedulers to ensure messaging and visuals are aligned
• Identify workflow gaps or delays and proactively solve them
• Support team members with feedback, direction, and creative problem-solving

• Contribute to brainstorming and campaign ideation
• Ensure visual execution supports overall marketing strategy—not just aesthetics
• Assist in refining messaging through strong visual storytelling

• Adapt and optimize content for multiple platforms (social, web, email, ads)
• Ensure platform-specific best practices are followed
• Prepare final assets for deployment across all channels

• Maintain organized file systems and naming conventions
• Ensure assets are properly stored, labeled, and accessible
• Uphold internal workflows and processes for efficiency

• Ability to execute quickly without sacrificing quality
• Understands that in an agency environment, timeliness matters just as much as design

• Comfortable reviewing and editing others’ work
• Takes ownership of final creative output
• Helps elevate the team through feedback and support

• Proficient in Adobe Creative Suite and/or Canva
• Strong understanding of layout, typography, branding, and visual hierarchy
• Experience designing across multiple platforms

• Understands marketing goals behind design decisions
• Able to align visuals with messaging and audience intent

• Able to manage multiple clients and deadlines at once
• Adaptable, solutions-oriented, and proactive
• Thrives in a fast-paced, collaborative environment

• Primarily in-office, with flexibility as approved
• Occasional evening or weekend work may be required
• Strong communication, reliability, and positive team energy are essential

This role is structured as a leadership pathway with opportunity to grow into:

• Assistant Creative Director
• Creative Director