Marketing Strategy Manager

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Marketing Strategy Manager

DraftKings

Boston, United States

💼 Full time

💰 $109,200–$136,500

Marketing, Commercial & Growth

Job Description

DraftKings is seeking a Marketing Strategy Manager to support its online casino business across the United States. This role will focus on transforming customer insights, market intelligence, and performance data into actionable marketing strategies that drive player engagement and business growth. Working cross-functionally with Research, Creative, Analytics, and Media teams, the successful candidate will shape customer personas, influence campaign strategy, and support data-driven decision-making across DraftKings’ casino marketing initiatives.

What You’ll Do

• Develop and communicate clear strategic narratives and recommendations for stakeholders
• Synthesize customer insights, business objectives, and market data into actionable marketing strategies
• Build and refine customer personas using research insights, performance data, and market trends
• Act as a subject matter expert on online casino customers and player behaviour
• Guide targeting, messaging, and engagement strategies across marketing campaigns
• Analyze competitor marketing strategies including creative execution, messaging, and positioning
• Identify market opportunities and support strategic marketing direction
• Partner with Research, Analytics, and Media teams to develop effective campaign strategies and briefs
• Build a deep understanding of competitive market dynamics and customer trends
• Collaborate across departments to ensure customer-first strategies are aligned across all channels and touchpoints
• Lead projects and initiatives independently from concept through execution
• Identify new opportunities and support growth initiatives within a fast-paced, matrixed environment
  
  

Benefits

• Competitive salary range of USD $109,200–$136,500
• Bonus opportunities
• Equity package
• Benefits package
• Remote work opportunities within the US
• Career growth opportunities within a leading gaming technology company
  
  

Qualifications & Requirements

• Minimum 5 years of experience in marketing, strategic planning, or customer insights within a B2C environment
• Experience working with digital or technology-focused brands
• Strong analytical and data-driven mindset
• Ability to translate complex data into clear strategic recommendations
• Strong decision-making and problem-solving abilities
• Proven ability to independently manage projects from concept through execution
• Experience converting customer research and behavioural insights into marketing strategies
• Strong collaboration and stakeholder management skills
• Excellent written and verbal communication skills
• Customer-first mindset with strong curiosity for consumer behaviour and market trends
  
  

Preferred Qualifications

• Experience within online casino, gaming, sportsbook, or entertainment sectors
• Experience working in highly regulated industries
  
  

Job Details

Company

DraftKings

Location

Boston, United States

Employment Type

Full time

Salary Range

$109,200–$136,500

Department

Marketing, Commercial & Growth

Posted

May 11, 2026

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