What are the responsibilities and job description for the Food Distribution Business Development Manager (NE/KS/SD/WY/CO) position at Cash-Wa?
Business Development Area Manager
As a subsidiary of a Fortune 100 company with growth opportunity, we are hiring for a strategic and dynamic sales expert who can identify, develop and secure new customers in the food service arena.
Region: Will generally encompasses from the middle of Nebraska (Grand Island area) to Cheyenne and Denver which includes the corresponding parts of South Dakota and Kansas. The ideal candidate will live within this region.
Position Purpose: The New Business Development Area Manager is responsible for driving company growth by identifying, pursuing, and securing new customer accounts within an assigned geographic territory. This role focuses exclusively on new business "hunting" (prospecting, outreach, needs assessment, and onboarding of new customers) before transitioning accounts to Account Managers for ongoing growth and retention. The Area Manager builds strong marketplace relationships, executes strategic prospecting plans, and ensures new customer activation meets defined performance and profitability standards.
Major Functional Responsibilities:
- Identify, target, and pursue new business opportunities within the assigned territory.
- Conduct prospecting activities including outbound calls, in‑person visits, networking, and participation in industry events.
- Perform needs assessments and design solutions that align with company products, programs, and capabilities.
- Lead new customer onboarding, working cross‑functionally to ensure smooth setup, initial orders, and service alignment.
- Transition newly activated accounts to Account Managers following established handoff protocols.
- Track and report pipeline activity, conversion rates, and new business revenue contributions.
- Collaborate with Sales Leadership to refine territory strategy, growth targets, and prospect prioritization.
- Maintain current knowledge of company offerings, market dynamics, pricing models, and competitive landscape.
- Ensure compliance with company policies, pricing structures, credit requirements, and operational capabilities.
- Function as a team member within the department and organization, performing any duty assigned to best serve the company.
- Performs other duties as assigned
- Complies with all policies and standards
Education/Training/Experience:
- Bachelor's degree preferred; preferably in Business, Sales, Marketing or related field
- 3 years of Outside Sales, Business Development, or related experience required
- Distribution and/or Foodservice experience preferred
Benefits:
- Immediate: Eligible for Paid holidays
- 30 days: Eligible for employee pricing
- 60 days: Medical, Dental, Vision and Life insurance eligibility, Company Paid Life coverage, and 2 PTO days
- 90 days: 401k contribution eligibility
- 180 days: 2 PTO days
- 1 year: 401k matching eligibility, 8 PTO days, Company Paid Short-Term Disability
Cash-Wa Distributing is a strong, stable and financially smart company. As one of the largest privately-owned food service distributors in the Midwest our family owned company has a history of building strong relationships. If you are interested in joining an innovative, supportive, values driven company, we invite you to consider a career with Cash-Wa Distributing!