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Marketing Specialist

Casey's
Ankeny, IA Full Time
POSTED ON 4/13/2023 CLOSED ON 1/7/2024

What are the responsibilities and job description for the Marketing Specialist position at Casey's?

At Casey's, we work hard to be the best and have a good time doing it. We stay true to our roots and put service first, building a better future for ourselves and our business. We strive to treat people the way they want to be treated, and we take pride in caring for our guests, our communities and each other. Looking for a culture like this? Join Casey's Advertising team as a Marketing Specialist!

The Marketing Specialist is responsible for supporting the development and execution of marketing programming within our stores and Store Support Center. This role is responsible for planning and execution of marketing and promotional materials, including but not limited to print, digital and packaging assets. The Marketing Specialist will partner with internal and external stakeholders to develop messaging and execution recommendations, supported by guest insights, and aligned to brand strategy.

Key Responsibilities:

  • In collaboration with leadership, develop the monthly content and messaging plan for in-store marketing assets.
  • Collaborate with internal graphic design team to coordinate and provide project details. Lead coordination, design feedback, production, distribution and trafficking of marketing assets and materials (print, digital messaging, etc.).
  • Develop communication for successful field/Operations execution.
  • Recommend, test, and implement process improvements and solutions for POP merchandising, operations marketing support and related field communication/training.
  • Provide project management support for enterprise marketing and/or graphic design requests, including managing deadlines, design feedback and stakeholder approvals.
  • Evaluate and present post campaign learnings to leaders and internal stakeholders.
  • Track store advertising budget by processing payments/invoices each month. Escalates discrepancies or matters of concern to leadership.

What you can expect when you join the Casey's Team:

  • A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other.
  • Opportunities to use cutting edge technologies and enterprise-wide collaboration to enable our strategy and drive world class service.
  • The right balance between work and life, to do your best work and enjoy those important personal moments. Ask about our options for workplace flexibility that may be available.
  • We're here for families! Great benefits including choices in medical plans, dental, vision, life insurance, employee stock purchase program, charitable giving programs, parental leave AND an onsite Child Development Center.
  • Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, volunteer time, and an onsite cafeteria.
  • Dress for your day dress code, jeans are welcomed!
  • The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved and accessible!

What are you waiting for? Come be a part of a company that is growing, transforming and is here for good!


Requirements:
  • Bachelor’s Degree in marketing, communications, business, or similar areas of emphasis; or equivalent years of experience directly related to marketing or communications is required. Prior internship experience is preferred.
  • Proficient in design software including Adobe Photoshop, Illustrator, InDesign, and MS PowerPoint.
  • Excellent written and verbal communication skills, including presentation skills.
  • Strong problem solving, project management and multi-tasking skills, with a strong attention to detail with the ability to remain organized.
  • Able to manage large amounts of complex data within Microsoft Excel.
  • Ability to consistently demonstrate integrity, high energy, initiative, and self-confidence.

Salary : $46,200 - $58,400

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