What are the responsibilities and job description for the Digital Media Buying Specialist position at Casey's General Stores?
Join Casey's growing Digital team in a new role as a Digital Media Buying Specialist! As a Digital Media Buying Specialist, you'll be responsible for the planning and evaluation of omnichannel campaigns for Casey’s Retail Media Network. You'll partner with internal and external stakeholders to develop media recommendations with supporting data rationale, identifying objectives, target audience, tactics, platforms, and key performance indicators. You'll play a critical role in accelerating the growth of Casey’s Retail Media Network, with a focus on driving value and revenue for Casey’s and its partners.
Key Responsibilities:
- In collaboration with leadership, establish media recommendations based on the client’s goals.
- Partner with media buyers and digital marketing to execute omni-channel campaigns, including but not limited to email, sms, app push, programmatic, onsite, search, and social.
- Monitor campaign performance and spend to ensure accurate impression and KPI delivery and partner with media team on resolution to fill any necessary gaps.
- Complete and present end of campaign readouts to client and internal stakeholders.
- Collaborate with client and design team on content development, maintaining Casey’s content standards.
What you can expect when you join the Casey's Team:
- A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other.
- Opportunities to use cutting edge technologies and enterprise-wide collaboration to enable our strategy and drive world class service.
- The right balance between work and life, to do your best work and enjoy those important personal moments. Ask about our options for workplace flexibility that may be available.
- We're here for families! Great benefits including choices in medical plans, dental, vision, life insurance, employee stock purchase program, charitable giving programs, parental leave AND an onsite Child Development Center.
- Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, volunteer time, and an onsite cafeteria.
- Dress for your day dress code, jeans are welcomed!
- The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved and accessible!
What are you waiting for? Come be a part of a company that is growing, transforming and is here for good!
