Sales Development Representative (SDR)

Description

Job Summary

At CaseWorthy, the Sales Development Representative (SDR) is a foundational member of a collaborative team. SDRs are responsible for identifying potential customers and generating new opportunities for the company. In this position, you will identify key decision makers to understand their pain points, vision, goals, and strategic objectives. As an SDR, you will develop a lead pipeline through direct outreach, email campaigns, and trade show attendance.

Often, the SDR will be the first contact potential clients have with CaseWorthy. As the ideal candidate you will use your professional appearance, engaging demeanor, entrepreneurial mindset, and effective communication skills to present our solutions in a compelling way.

Responsibilities

• Identify, qualify, and develop a dynamic lead pipeline in the Health and Human Services sector
• Work to qualify and convert your lead pipeline into new sales opportunities
• Develop verticalized knowledge in the Health and Human Services sector
• Work with the sales and marketing teams to define and execute outbound lead generation strategies
• Work opportunistically to leverage partnerships and industry networks to source new prospects
• Work in the company’s CRM, HubSpot, to maintain all activity with contacts, leads, and opportunities
• Use AI-powered prospecting and research tools to identify target accounts, personalize outreach, and prioritize high-intent leads. You decide who to contact and what to send.
• Hand off qualified opportunities to Account Executives with clear notes on the prospect’s needs, decision makers, and next steps.
• Meet or exceed monthly targets for meetings booked and qualified opportunities created.
• Partner with Marketing to follow up on inbound leads, webinar attendees, and trade show contacts quickly.
• Share prospect feedback and market insights with Sales, Marketing, and Product.
• Ability to travel nationwide, up to 10% annually.
• Performs other duties as assigned.
  
  

Requirements

Required Skills & Qualifications

• Minimum 2 years of Software/SaaS sales development experience (Health and Human Services or local and/or state government a plus) with a track record of exceeding lead generation targets
• Strong communication skills via phone, email, and virtual meetings
• Exposure and experience with software selling strategies, methodologies, and processes
• Self-starter who can pragmatically seek opportunities
• Strong collaborative skills with sound business acumen
• Works well in a team environment with business deadlines
• Familiarity with Microsoft Office Suite, CRM, and video conferencing technology.
• Resilience: You handle rejection well and stay motivated
• Curiosity: You ask good questions and want to understand each prospect’s mission and challenges.
• Coachability: You welcome feedback and keep improving your approach.
• Mission alignment: You care about the human services organizations we serve and the communities they support
  
  

Preferred Skills & Qualifications

• Bachelor’s degree in Business, Communications, or a related field, or equivalent sales development experience.
• Experience with sales intelligence or engagement tools such as HubSpot, Apollo.io, ZoomInfo, Clay, or Gong.
• Experience using AI tools for research, writing, or prospecting.
• Familiarity with a sales methodology, such as ValueSelling.
  
  

Compensation

• On-target earnings for this role range between $90,000 and 110,000 per year, depending on experience, which includes base salary and variable incentive compensation based on performance.