Campaign Marketing Manager - B2G/Government

Reports To: Vice President of Demand Generation and Business Development

Work Location & Flexibility: We are headquartered in Washington, D.C., and this will be a hybrid role. We would like someone in the DC, MD, VA area that can commute to the office when necessary.

The Campaign Marketing Manager for B2G/Government develops and executes integrated campaigns that engage government buyers and generate qualified pipeline for our GovTech solutions targeting agencies across Federal & SLED. This role partners closely with demand generation, digital marketing, product marketing, and sales to create compelling messaging and multi-channel programs tailored to the unique needs and buying cycles of public sector audiences. By combining creativity, operational excellence, and analytics, this role drives measurable marketing impact across federal, state, and local government segments.

What You’ll Do (Key Responsibilities):

• Build and execute integrated marketing campaigns targeting federal, state, and local government audiences to drive awareness, engagement, and pipeline.
• Collaborate cross-functionally with product marketing, digital marketing, sales, and SDR/BDR teams to align public sector messaging, targeting, and account priorities.
• Orchestrate multi-channel execution across email, paid social, display, search, webinars, content syndication, and other digital channels to support demand generation goals.
• Develop compelling campaign assets and messaging tailored to government buyers, procurement stages, and compliance requirements.
• Analyze and optimize campaign performance using data-driven insights to increase conversions and ROI.
• Maintain campaign plans and calendars, ensuring cross-functional visibility and on-time execution.
• Experiment with new tactics and technologies that improve targeting, personalization, and engagement across the funnel.

What You Bring to the Team:

• 3-5 years of successful B2B software campaign marketing experience, selling to government, preferably at federal level.
• Ability to design and execute multi-channel government-targeted campaigns that drive measurable marketing and pipeline impact.
• Strong understanding of government buyer journeys, public sector procurement dynamics, or complex B2B buying cycles.
• Demonstrated ability to translate messaging and product value into compelling campaign narratives and assets.
• Proficiency with MarTech, CRM, and analytics tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn).
• Skill in analyzing performance data and using insights to optimize targeting, content, and channel mix.
• Comfort managing multiple projects simultaneously with strong organization and prioritization skills.
• Collaborative working style: able to partner effectively with sales, product, and other marketing stakeholders.
• Curiosity, creativity, and a test-and-learn mindset to continually improve campaign outcomes.

About Casepoint:

OPEXUS, a leader in government process management software, and Casepoint, a top provider of data discovery technology for litigation, investigations, and compliance, merged in January 2025, with a majority investment from Thoma Bravo. The merger combines OPEXUS' expertise in government process management and Casepoint's advanced data discovery technology to create a scalable platform that meets growing demands for efficient, secure data management in the public and regulated sectors. This collaboration enhances workflows for government and enterprise clients, focusing on data discovery, litigation, and compliance.

The Washington Post, which named OPEXUS Casepoint as the best place to work, solidifies the company's commitment to fostering a supportive, innovative, and inclusive work environment. Our dedicated team has created a culture grounded by our shared values that encourage everyone to speak up, join in, and celebrate together. From our hybrid work schedules to our prime downtown D.C. location, working at OPEXUS Casepoint offers the best of all worlds.

OPEXUS Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.