What are the responsibilities and job description for the Digital Advertising Specialist position at caseguard?
CaseGuard is expanding its team and seeking a Digital Advertising Specialist who is passionate about driving growth through digital advertising. We are looking for a self-motivated individual who is proactive in testing, optimizing, and scaling campaigns across multiple platforms. The Paid Media Specialist will be responsible for managing Google Ads, LinkedIn Ads, and Meta Ads, analyzing performance data to improve ROI, identifying new opportunities for audience targeting, and collaborating with the marketing team to align campaigns with overall business goals.
Responsibilities:
- Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies aligned with company objectives, including lead generation, pipeline acceleration, and brand visibility.
- Platform Management: Manage and optimize campaigns across platforms including Google Ads, LinkedIn Ads, and Meta Ads to ensure maximum efficiency and ROI.
- Ad Creation: Partner with the creative team to develop compelling ad copy, visuals, and formats tailored to target B2B audiences in compliance-driven industries (legal, government, healthcare, education, etc.).
- Audience Targeting: Build and refine audience segments using customer data, remarketing lists, and platform tools to deliver highly targeted and relevant campaigns.
- Budget Management & Analysis: Track and allocate media spend across campaigns, ads, and keywords; conduct ongoing bidding optimization; and provide data-driven recommendations to maximize ROI.
- A/B & Multivariate Testing: Design and execute tests on bidding strategies, keywords, creatives, headlines, and landing pages to improve CTRs, CVRs, and overall campaign performance.
- Performance Monitoring & Optimization: Measure, analyze, and interpret campaign KPIs (CPC, CTR, CPL, ROAS, etc.), providing actionable insights and recommendations for continuous improvement.
- Reporting & Attribution: Develop and deliver regular performance reports for marketing leadership and stakeholders, including insights on lead quality, funnel progression, and attribution models.
- Compliance & Best Practices: Ensure all campaigns adhere to advertising regulations, platform policies, and CaseGuard’s brand standards.
- Industry Trends: Stay ahead of industry trends, platform updates, and emerging ad technologies to identify new opportunities for innovation and growth.
- Collaboration: Work closely with marketing, sales, and web teams to align paid media campaigns with broader go-to-market strategies, SEO initiatives, and content marketing efforts.
Qualifications:
- Bachelor's degree in Business, Marketing, or related field (or equivalent work experience).
- Proven experience managing and optimizing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads (B2B SaaS experience strongly preferred).
- Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking.
- Strong understanding of customer segmentation, targeting, and customer journey mapping.
- Strong understanding of SEM, PPC, paid social, display, and retargeting strategies.
- Strong communication skills with the ability to translate complex data into actionable insights.
- Ability to manage budgets effectively and optimize for ROI.
- Self-motivated, proactive, and able to thrive in a collaborative, fast-paced environment.
Benefits:
- Competitive Salary
- Stock Option
- Medical, Dental, and Vision Insurance
- 401K
- Paid Vacation
- Ten paid holidays per year
- Friendly and Learning environment
About CaseGuard
CaseGuard is a software company that helps law enforcement agencies, federal agencies, hospitals, schools, airports and others manage all their media redaction needs in one easy to use redaction software. CaseGuard Studio is one of its kind. Our team is driven by a passion for great software design, the creation of great products and the creative process, CaseGuard implements innovative ideas across multiple services and agencies.
We invest in people. We nurture skills that are consistent with both our values and our future strategy. Our passionate pursuit of excellence, the application of our creativity to solve our clients’ challenges, our technical expertise and our collaborative spirit are measures of our success.