Marketing Coordinator

 Marketing Coordinator

Title:                            Marketing Coordinator

Division:                           Marketing and Business Development

Department:                   Marketing

Status:                               Full-time, Exempt

Level:                                 Coordinator

Compensation:                $53,000 - $57,000 depending on experience.  Full-time, non-exempt level employee are eligible for various benefits including vacation and sick leave, paid holidays, health insurance, dental insurance, life insurance, long-term and short-term disability insurance, flexible spending plans, employee assistance plan, legal resources plans, tuition reimbursement, and participation in CASE’s retirement plan. CASE is eligible for the Public Service Loan Forgiveness (PSLF) program.

Position Purpose

The Marketing Coordinator is an exempt, salaried position responsible for executing and supporting marketing campaigns and related activities. Under the supervision of the Senior Manager, Marketing, the role has a focus on email marketing production, campaign coordination, content preparation, and maintaining marketing systems and records.

Essential Functions

The core functions of this position include but are not limited to the following:

Project/Activity Management

Email Campaign Execution

• Creates marketing emails in marketing automation platform (HubSpot)
• Uploads and creates segment contact lists based on defined criteria
• Personalizes email content using established fields and data inputs
• Schedules and deploys email campaigns according to the marketing calendar
• Performs quality assurance checks for editorial style, accuracy, formatting, and links before sending
• Generates standard performance reports (e.g., open rates, click-through rates) as required

Campaign Coordination & Administration

• Maintains campaign files, folders, and documentation in shared systems
• Tracks campaign timelines and update project management tools as assigned
• Supports campaign setup across channels following established workflows
• Ensures consistency of campaign details across internal systems and materials

Cross-Functional Coordination

• Coordinates with internal teams (design, digital, content)
• Route marketing materials through review and approval workflows
• Tracks feedback and ensure updates are incorporated into final materials

Fiscal Management/Budget Responsibilities/Judicious Use of Resources

• Exercises fiscal responsibility in the utilization of all CASE resources.

Liaison Responsibilities

• Works cooperatively and diplomatically with all divisions and regions.
• Liaises with CASE colleagues in other parts of the world to ensure the best sharing of ideas, expertise and knowledge.
• Incorporates tasks and/or projects related to objectives as directed by the CASE Strategic Plan.

Image Responsibilities 

• In keeping with the CASE Values Statement, ensures that CASE is well represented by exercising a high degree of professionalism, accuracy, and ethics, in all activities, services, and products. 

Performs other duties and responsibilities as assigned by the Supervisor

• Provide administrative support for marketing initiatives and projects
• Assist with division projects as needed

Job Complexity and Knowledge

Problem Solving and Judgement

High level judgement and problem-solving skills are required, as the incumbent is frequently faced with situations which require immediate action in response to issues and requests. The breadth and depth of  understanding  of  an  issue  and  the  key  internal/external  persons handling the issue, and the way in which the issue is handled, all affect the outcome of the situation.

Professional and Organizational Knowledge

• The position requires that the incumbent quickly develop a deep understanding of CASE, its policies and procedures and an understanding of the culture and regional and divisional interdependencies.
• The position requires a deep understanding and respect for the organization’s systems and workflow.

POSITION REQUIREMENTS

Education and Experience:

• Bachelor’s degree or equivalent experience in marketing, communications, or related field
• 1–3 years of relevant work experience in a marketing or communications  support role

Skills and Abilities:

• A demonstrated interest in advancing education in the not-for-profit sector. 
• A strong commitment to contributing to an organizational culture that celebrates diversity and inclusion. 
• An understanding and interest in engaging with a broad range of cultures and countries. 

• Experience using email marketing platforms (e.g., HubSpot, Mailchimp, or similar)
• Strong attention to detail and accuracy in data handling and content preparation
• Basic proficiency in Microsoft Office (Excel, Word, Outlook)
• Ability to follow processes, manage multiple tasks, and meet deadlines
• Clear written and verbal communication skills
• Ability to collaborate and respond to direction from multiple stakeholders

CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Our mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. CASE serves over 90,000 advancement practitioners at nearly 3,000 member institutions, advancing education in 72 countries, with support from more than 4,000 volunteers.

Broad and growing communities of professional practice gather under the global CASE umbrella.   Currently these include alumni relations, development services, digital, communications, fundraising, government relations, marketing and web.  Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits.  CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work. 

Alternative Work Arrangement:  After 4 weeks of employment, eligible staff are given the opportunity to work from home up to 2 days per week and in the office 3 days per week.

Management reserves the right to review and revise this document at any time. This document represents a description of intended job content and should not be construed in any way to be a contract of employment.

Salary : $53 - $57