Social Media Manager

If you spend half your day on TikTok and the other half thinking about why something is on TikTok — keep reading.

Case-Mate is one of the most recognized names in tech accessories, and our audience — women 18–35 — lives online. We're hiring a Social Media Manager to take the day-to-day reins of how Case-Mate shows up across TikTok, Instagram, Pinterest, YouTube Shorts, and whatever platform breaks next. You'll work hand-in-hand with our Sr. Manager of Social and our VP of Marketing to turn brand strategy into content people actually stop scrolling for.

This isn't a calendar-filling role. It's a culture-reading, idea-generating, creator-managing, taste-led role for someone who can run point on social with minimal hand-holding and serious instinct.

What You'll Own

Social Strategy & Day-to-Day Execution

• Run day-to-day publishing across TikTok, Instagram, Pinterest, YouTube Shorts, and emerging platforms.
• Translate brand campaigns, launches, and marketing priorities into content that lands with our audience.
• Own the content calendar — what we're posting, when, and why.
• Partner with our creative team to build platform-native content that doesn't feel like an ad.
• Write captions and copy that sound like the brand actually has taste.
• Read the data, draw real conclusions, and adjust the playbook accordingly.

Influencer & Creator Partnerships

• Grow and manage Case-Mate's roster of influencers and creators.
• Source new creators whose aesthetic, voice, and audience actually fit the brand — no spray-and-pray.
• Run outreach, gifting, briefs, deliverables, and follow-through end-to-end.
• Manage affiliate and creator relationships via ShopMy and similar platforms.
• Track performance, engagement, and ROI — and know which creators are worth re-investing in.

Trend & Culture Radar

• Stay 48 hours ahead of trending audio, formats, aesthetics, and platform shifts.
• Know what's resonating with Gen Z and Millennial women — and what's already over.
• Spot reactive, trend-driven moments the brand should jump on (and the ones we shouldn't).
• Bring ideas forward proactively. We don't want an executor; we want a contributor.

Community & Brand Presence

• Keep Case-Mate's online presence feeling elevated, current, and worth following.
• Monitor comments, DMs, tags, and user content for both engagement and insight.
• Find moments to strengthen audience affinity — not just respond, but build relationships.

What We're Looking For

A sharp, organized creative who treats social like a craft — not a checklist.

• 3–5 years managing social media for a consumer, fashion, beauty, lifestyle, or DTC brand.
• Deep, instinctive understanding of how to market to women 18–35 online.
• Real, hands-on experience running influencer and creator partnerships — not just briefing them.
• Working knowledge of ShopMy or comparable influencer / affiliate platforms.
• Native fluency in TikTok and Instagram — what works, why it works, what's already played out.
• Strong project management instincts. You can run five things in parallel without dropping any.
• Self-starter energy. You move without waiting to be told.
• Excellent communicator with a creative point of view you can defend.
• A genuine pulse on internet culture, trends, and digital consumer behavior.

Bonus Points

• Experience with fashion, accessories, beauty, or lifestyle brands.
• You've helped run a product launch or campaign cycle end-to-end.
• UGC, photography, or short-form video editing chops — you can self-produce when needed.
• Affiliate marketing fluency and a feel for creator ROI.
• Comfortable collaborating with a paid social team to extend organic wins.

What Success Looks Like in Year One

• Case-Mate's social channels consistently feel culturally relevant and visually elevated — not generic brand content.
• Our influencer and creator program drives measurable engagement and brand lift.
• Execution is fast, organized, and proactive — the team isn't chasing you for assets.
• We stay connected to trends without forcing them or feeling like we're trying too hard.
• New ideas are consistently being pitched, tested, refined, and built into the playbook.

Why Case-Mate

We're a household-name brand with deep retail reach and a loyal online audience. That means real budget, real partnerships, and real reach — and a small enough team that what you ship actually matters. If you want a role where your taste, instincts, and execution show up in the brand's voice every week, this is that role.