Who We Are
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.
What We Do
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose : to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis
- and uterine fibroids
- as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science.
About The Role
This position will be responsible for all Consumer marketing activities for CRENESSITY. CRENESSITY (crinecerfont) is a prescription medicine used together with glucocorticoids (steroids) to control androgen (testosterone-like hormone) levels in adults and children 4 years of age and older with classic congenital adrenal hyperplasia (CAH).
The AD / Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the CRENESSITY brand plan and will be responsible for all elements of the promotional platform for CAH consumers and their loved ones. They will also work closely across teams to help Neurocrine develop strategies for and manage consumer services, including HUB, consumer education services, CRM systems, education, caregiver support, and more that provides an optimal consumer experience. They will also be responsible for ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Consumer Services, Consumer Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Opinion Leader and Medical Marketing, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.
The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal / omni-channel tactical execution for CAH consumers and families. In addition, this individual will be responsible for partnering with other stakeholders to develop and manage consumer opinion leaders and speakers bureau, consumer service programs, consumer advocacy group relationships, consumer educational programs. They will lead the development of brand-building marketing plans for consumer, and support tactics to accelerate growth for the key brands in CAH.
This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and / or genetic diseases. They will have deep patient marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting / next-best-action programs in partnership with sales, patient services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.
Your Contributions (include, But Are Not Limited To)
Work cross-functionally to solicit input to develop the Annual Brand Plan and consumer marketing strategy and support the budget allocation process; identify expert external partners to execute key solutions to enhance patient / CG educationLead the development and execution of the CRENESSITY consumer strategy and campaigns across appropriate channels, including brand positioning, concept design and messagingExpand innovative omni-channel patient engagement tactics to amplify commercial team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketingSupports / develops, leads and manages the patient advocacy and patient opinion leader engagement strategy including the CAH Patient Speaker Bureau, patient programs executed by the field or brand team, develops strong relationships with key patients, advocacy groups and other entitiesLead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational eventsManage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spendDeep experience in leading the successful development and creation of patient / CG marketing content that simply and concisely communicates complex, scientifically nuanced and empathetic / sensitive concepts through PRC process; oversees the pull through across multiple tactical modalitiesDevelop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, HCP marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriateSupports other ad hoc projects that will arise with evolving brand needs and changing market dynamicsAble to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced commercial environmentStrong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agilityPossess excellent communication skills that lead to proactive, clear internal and cross-collaboration communicationContributes to the strategic development and execution of the brand initiativesServes as a subject matter expert for the product, market and treatment landscapeLeads team in development and implementation of innovative patient programs platforms, including personal and non-personal programsUnderstands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic directionOmni-channel patient marketing (print, digital, social) evangelist with deep experienceWork closely with our Patient Services team Value / Access and Payer Segment Marketing teams to impact the long-term strategies based on the market trends and competitive environmentPartner with Corporate Communications & Public Relations team to ensure a compelling and consistent narrative for company and brandPartner with market research and analytics to develop customer insight to inform decision-making in support of strategyLiaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantlyInforms competitive planning and strategic effortsParticipates in annual brand planning activities, including forecasts and budgetingOther duties as assignedRequirements
BS / BA degree in scientific or business discipline and 12 years of relevant experience, including 7 years of strong marketing and / or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch ORMaster's or MBA degree preferred and 10 years of related experience ORPhD and 8 years of related experienceExtensive previous managerial experiences also requiredMarketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan developmentExhibits passion and empathy to build meaningful experiences with patients by understanding their needs and desiresExperience in collaboration across HCP and Patient marketing with a strong focus in omni-channel digital marketingDigital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programsExperience executing advisory boards and competitive intelligenceAptitude for building positive working relationshipsAbility to effectively manage multiple projects and vendorsDemonstrated proficiency in PowerPoint, Word and ExcelDemonstrates strength in analytics to translate data into insights and indicated actionsCreative and innovative, while also possessing analytical problem-solving skillsDemonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detailComfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessnessMust be comfortable managing multiple competing, frequently shifting priorities, and working through uncertaintyAbility to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approvalHigh ethical standards and personal integrityProven ability to hit the ground running and take charge of the positionProven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomesAbility to navigate organization with minimal direction, in support of completing tasksFlexibility to accommodate constantly changing environmentRecognized as an internal thought leader with extensive technical and business expertise within a strategic organizationApplies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovativelyEvaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impactAbility to work as part of and lead multiple teamsGood leadership, mentoring skills and abilities typically leads lower levels and / or indirect teamsExcellent computer skillsExcellent listening, verbal and written communication, and presentation skillsExcellent problem-solving and analytical thinking skillsSees broader picture and longer-term impact on division / companyAbility to meet multiple deadlines across a variety of projects / programs, with a high degree of accuracy and efficiencyExcellent project management, strong project leadership skillsAbility to manage and develop others
