What are the responsibilities and job description for the Senior Marketing Insight Analyst position at Cascades and Careers?
Welcome to Cascades!
At Cascades, Sustainable Development means Respecting the True Nature of our 10,000 talents. We put you first:
- Flex and connected mode (telecommuting, flexible schedule)
- Telemedicine, Group insurance
- Employee assistance program (because we care about the physical and mental health of our people)
- Financial Benefits: Profit Sharing Plan, Retirement Plan with company matching, Stock Options & Annual flexible reimbursement program
You can develop your full potential, sustainably, by applying your expertise as the Senior Marketing Insight Analyst :
Please note that occasional travel within the USA and Canada is required for this role
- Leverage several different sources of quantitative and qualitative data to uncover strategic market and customer insights
- Build and present recommendations to Cascades’ senior management and top customers based on data collected in market intelligence, customer intelligence, consumer research or other data.
- Leverage your expertise in category management to stimulate your collaboration with sales and marketing
- Work with Customer Insights Senior Manager to Identify gaps in supportive information and develop action plans to drive new research for your areas of responsibility
- Establish satisfaction metrics across all customer touch points, analyze them and support the business units in developing their action plan for improvement.
- Work with the Commercial Excellence team to build and maintain specific solutions to leverage and increase data usage across the Tissue division
- Manage relationship with data suppliers
- Proactively learn about best practices and trends and recommend how they can be implemented at Cascades
Bring out the best in yourself!
Every day, our colleagues choose to respect their true nature by contributing with passion to our mission. You are a dynamic professional with exceptional communication skills, ingenuity, and a strong drive for excellence. You thrive in a collaborative environment, embrace digital tools and data analytics, and consistently push boundaries—never settling for the first answer. Your ability to exercise sound judgment, influence stakeholders, and deliver meaningful impact sets you apart. You are proactive, resilient, and driven by change, with a strong sense of accountability and team spirit.
Requirements and Qualifications:
- Bachelor’s degree in a relevant field
- 10 years of CPG insights experience (Market Insights, Shopper Insights, Category Management, Sales, Marketing)
- In-depth knowledge of Nielsen, Precision, and other qualitative and quantitative data sources
- Strong knowledge of the retail landscape, ideally within the paper tissue industry
- Exceptional ability to analyze and synthesize information with rigor and attention to detail
- Recognized business acumen and strategic thinking
- Proficiency in English (French is a plus)
We look forward to meeting you!
About Cascades
Cascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner.
To be part of Cascades is to reveal the full potential of materials, people and ideas. We are a source of possibilities since 1964. Cascades have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery. Join 10,000 talents working in a network in almost 70 operating units located in North America.