Marketing & GTM Operations Specialist

About Cascade AI

Cascade AI is an AI-first, agentic platform for back-office operations automation, with initial use cases in HR and IT.

Our specialized AI agents automate high-impact internal workflows, from employee-facing support like benefits decision support, leave planning, onboarding, and policy guidance, to operational automation across HR and IT teams, including analytics, service workflows, and compliance processes.

By combining vertical intelligence with enterprise-grade security and infrastructure, Cascade helps large organizations modernize internal operations, reduce administrative burden, and elevate the employee experience.

We’ve raised $5.4M led by Gradient Ventures (Google’s AI fund), built strategic partnerships with Microsoft and Google, and are live with Fortune 100 enterprises. We are defining the category of agentic AI for enterprise operations and scaling rapidly into large, complex organizations.

The Role

This role runs and optimizes the operational backbone of our GTM motion, keeping marketing and sales running effectively and every handoff moving smoothly. You’ll work closely with Marketing, Sales, Customer Success, and Product to turn GTM activity into revenue.

At Cascade, this role:

• Operates marketing execution end-to-end—events, webinars, campaigns, email, nurtures, A/B testing, and attribution across the funnel
• Runs our GTM systems and data layer—lead lifecycle, scoring, routing, MarTech stack, data hygiene, integrations, and analytics across marketing and sales
• Designs and runs AI agents across Operations—automating manual work, accelerating productivity, and shaping what AI-native operations looks like at Cascade
• Extends into Business Operations support as needed—cross-functional systems, processes, and tooling beyond GTM

Cascade is an AI-first company. We expect every team member, especially in Go-to-Market, to leverage AI tools and internal agents to drive productivity, insight, and execution quality.

What You'll Do

Go-to-Market Operations

• Set up marketing and sales campaigns end to end across channels: forms, landing pages, workflows, UTMs, tracking, and post-campaign reporting.
• Build and maintain forms, gating, and progressive profiling; monitor conversion and data-capture performance and surface optimization opportunities.
• Run webinar and event operations in Zoom and HubSpot—registration flows, reminders, follow-ups, list uploads, and attribution—while scoping, briefing, and trafficking supporting assets to ship on time.
• Build and optimize our email programs—nurture workflows, sequences, and newsletter—including list management, segmentation, scheduling, and performance reporting, in partnership with demand gen and product marketing.
• Run a continuous A/B testing program across subject lines, landing pages, CTAs, and forms. Use results to tune what we send, how we capture, and how we convert.
• Build and scale AI agents across Operations—automating repeated workflows in marketing and sales, eliminating manual handoffs, and multiplying what the team can get done.
• Extend into Business Operations support as needed—cross-functional systems, processes, and tooling that go beyond GTM.

Technology Stack

• Operate and optimize the sales and marketing tech stack day to day—HubSpot (primary MAP), Salesforce (CRM), MixMax (email), Zoom (webinars and events), and enrichment/intent tools (Apollo).
• Execute list imports, segmentation, and audience building across campaigns, nurtures, and paid media.
• Establish data hygiene standards based on best practices and maintain them across the stack—HubSpot↔Salesforce sync, field mapping, deduplication, and reliable data flow—with regular health checks and proactive monitoring.
• Manage email deliverability: SPF, DKIM, and DMARC configuration, sender reputation monitoring, bounce handling, and list hygiene to protect our ability to reach the inbox.
• Maintain documentation of the stack, its processes, and its data hygiene rules so the team can self-serve.
• Evaluate, onboard, migrate, and retire tools as the stack evolves—scoping fit for new investments, managing clean onboarding and data migrations, and retiring what’s no longer needed.

Lead Lifecycle & Routing

• Run the lead lifecycle end to end: capture, enrichment, routing, and handoff to sales. No lead falls through the cracks, every record is tagged and routed correctly.
• Monitor, iterate, and optimize the lead scoring model based on conversion data and sales feedback, keeping it aligned with what actually predicts pipeline.
• Monitor the funnel for breakage. Flag drop-offs, misrouted leads, or stuck records and drive the fixes.

Data & Analytics

• Build and maintain core dashboards across HubSpot, Salesforce, and GA4—funnel performance, campaign results, pipeline by source, and paid media performance."
• Track funnel health end to end—conversion rates, velocity, drop-offs, and lead-to-opportunity progression. Surface trends, bottlenecks, and optimization opportunities early.
• Measure operational KPIs—lead response time, MQL velocity, data quality, and the productivity impact of AI agents and automation—and use them to drive continuous improvement.
• Pull ad hoc reports and self-serve on data questions. Become the go-to for 'how did X perform?' answers across the team.

Why This Role

• Foundational impact. Every lead, every campaign, every piece of reporting flows through your work. Operations isn’t a back-office role here—it’s core to our growth motion.
• AI-native from day one. You’ll build on the same kinds of tools we sell—experimenting with AI agents, automating manual work, and helping define what modern GTM operations looks like.
• Category and traction. Strategic partnerships with Microsoft and Google, $5.4M led by Gradient Ventures, and live with Fortune 100 enterprises. You’re joining a company with real momentum in an emerging category.

About You

• 1–3 years in marketing operations, revenue operations, demand operations, or a closely related role at a B2B SaaS or enterprise technology company.
• Hands-on experience administering a marketing automation platform. HubSpot experience is a major plus.
• Experience working in or alongside Salesforce, with an understanding of CRM data models, lead and opportunity objects, and MAP↔CRM sync.
• Experience running webinar and event operations (Zoom or similar) end to end.
• Obsessive about data quality — spotting the broken UTM, mis-mapped field, or misrouted lead before it becomes a reporting problem.
• Analytical and self-sufficient with data, comfortable pulling your own queries and digging until a number makes sense.
• A clear communicator who can translate a data or process issue for a non-technical stakeholder and land on a shared fix.
• Comfortable with AI tools (ChatGPT, Claude, etc.) and excited to use them to work faster and smarter.
• Bonus: HubSpot or Salesforce admin certifications or experience with enrichment/intent tools. Experience in sales operations, RevOps, or supporting a sales team is a plus.

Success Looks Like

• Stack fluency within 30 days. You can operate confidently across HubSpot, Salesforce, MixMax, Zoom, LinkedIn Ads, Google Ads, and GA4 and know where data lives.
• Data hygiene baseline in place within 60 days. HubSpot↔Salesforce sync clean, duplicates addressed, field mapping documented.
• Lead routing operating to SLA within the first quarter. MQLs reach the right rep within the target window, with monitoring in place.
• Documented playbooks for campaign setup, list imports, paid media tracking, and lead routing that anyone on the team can follow.

Cascade AI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.