Vice President Marketing

Company Description - Local Candidates Only (Austin - Based)

CasaPerks Technologies is an AI-powered rewards platform built on Anthropic’s Claude. CasaPerks is the leading resident loyalty platform for student housing and conventional multifamily. WorksPerks is our newest product — AI-powered recognition for SMBs and a first-of-its-kind loyalty program for office building owners to offer their tenant businesses.

We grew 10x in 2025 and operate out of Austin, TX. One more thing: we work hard, we hold a high bar, and we have a ton of fun doing it. Building something is hard. It should also be a blast.

Role Description

This is a full-time, on-site leadership role based in the Austin, Texas Metropolitan Area. You report to the the CEO and own the marketing function across both CasaPerks and WorksPerks. You are accountable for pipeline, brand, and category. Marketing here is not a creative service that supports sales — it is the demand engine, the brand custodian, and a peer to product and sales in defining how the company shows up in the market.

What you will Actually Do

• Drive measurable pipeline. Marketing here is measured in sourced and influenced pipeline that becomes revenue — not impressions, leads, or activity metrics. You commit to a quarterly target and report against it.
• Drive a multi-channel mix. Paid search, paid social, content, SEO, email, ABM, events, partnerships, PR, direct mail, and the emerging class of AI sales agents for outbound and lead qualification — you decide the mix based on what is working, kill what isn’t, and reinvest fast. Channels are tools, not religions.
• Build the ABM motion for enterprise. Multifamily owner-operators, regional and national property management companies, large SMB employers, commercial real estate portfolios — these are named-account targets, not lead lists. Stand up the playbook with sales.
• Build the volume motion for SMB. WorksPerks at the SMB end is a higher-velocity sale. You design the funnel for it — self-serve where it makes sense, light-touch sales-assist where it does not.
• Own the marketing tech stack. Zoho ERP for marketing, billing, and analytics, plus marketing automation, attribution, ABM platforms, intent data, and CRM hygiene. You make the stack work as a system, not a collection of tools nobody talks to.
• Run the funnel with rigor. Conversion at every stage, cost per qualified opportunity, payback period, channel-level CAC. You know your numbers cold.
• Be the custodian of the brand. We are a hospitality-rooted services company that delivers service through technology. The brand is light, uplifting, confidently approachable, and built for everyone — designed to deliver. Every campaign, every asset, every word passes that test.
• Partner with the VP of Product on positioning. B2B positioning for property managers, employers, and CRE owners. Consumer positioning for residents and employees as we build out the B2C surface. You and Product own this jointly in a peers-who-build-the-story-together 
• Maintain a category-defining narrative. We are creating two categories at once — AI-powered resident loyalty and AI-powered workplace recognition tied to real estate. Marketing makes that real with analysts, press, customers, and prospects.
• Own the visual and verbal identity. Brand standards, voice, design system, photography, the way we sound in a press release and the way we sound in an Instagram caption. Coherent at scale
• product strategy accoss both products. Define 12-month and 36-month product vision, validate it
• Own the launch motion. Every meaningful release — product, feature, brand partnership, geographic expansion — has a launch plan, a measurement plan, and a postmortem. Working backward from the launch shapes the work, not the other way  around.

AI-Powered Marketing

• Treat AI as a core marketing capability, not a side project. We are built on Claude. Marketing should be one of the most visible places that shows up — in how we generate demand, how we personalize content, how we qualify leads, and how we serve customers. You set the agenda for where AI changes the work and where it does not.
• Stand up AI sales agents for lead generation. Evaluate, pilot, and operationalize the emerging class of AI agents for outbound prospecting, lead qualification, meeting setting, and pipeline acceleration. Run them like channels — measure cost per qualified opportunity, conversion, and lift, and scale what works. 
• Build AI into the demand engine. Audience segmentation, predictive scoring, dynamic personalization in email and on the website, AI-driven content production, automated A/B testing at a scale humans can’t match. The goal is more pipeline per dollar, not more tools in the stack.
• Use AI to scale content without diluting the brand. Long-form thought leadership, customer story drafting, social variants, sales enablement assets — AI assists, humans approve, the brand stays intact. You define the workflow and the guardrails.

Team and Operating Cadence

• Hire and develop a marketing team. Initially you are it and need to be comfortable as a player first then start with high-leverage senior hires — demand gen lead, product marketing lead, content lead — then build out. You set the bar.
• Partner with product, customer success, and finance. Joint roadmaps with product, joint expansion motion with CS, real attribution models with finance. No silos.

What you Bring

• 10 years in B2B SaaS marketing, with 5 in senior marketing leadership. You have owned demand, brand, and product marketing end-to-end — not just one slice. Bonus if you’ve owned them across a multi-product portfolio.
• A track record of generating pipeline in a fast-growing company. You can walk us through three or four marketing motions you built, what they cost, what they produced, and how you scaled them. “I managed the agency” is not an answer.
• Strong product marketing instinct. You understand positioning, messaging architecture, launch motion, and competitive differentiation. You’ve written a positioning document that actually changed how a company sold.
• Multi-segment experience. You have run marketing to both enterprise and SMB — ideally in the same role. You know how the motions differ and how to keep both honest.
• Deep marketing systems experience. You are fluent across the full marketing tech ecosystem — Zoho ERP (marketing, billing, analytics) or comparable enterprise platforms, sophisticated email systems and deliverability, marketing automation, ABM tools, attribution platforms, intent data, CDP/CRM data hygiene, and product analytics. You can architect a stack, integrate it, and sit in a tooling decision and add value — you don’t delegate this to ops.

Logistics

• Compensation. Competitive base, equity grant earned upon successful completion of the probationary period, and full benefits — health, vision, dental, life.
• Location. Austin, TX. On-site at our Galleria Circle headquarters. Local candidates only — no relocation.
• Travel. Roughly 20 to 30 percent. Customer sites, conferences, and the occasional investor meeting.
• Reports to. Kevin J. Bradt, CEO.

CasaPerks Technologies, Inc. is an equal opportunity employer. We prohibit discrimination on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Must be authorized to work in the United States on a full-time basis. No phone calls or recruiters, please.